Smc: School Marketing And Communications

School marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns. PR Weekly – A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet Barker College – TikTok The Drum – Christmas 2022 – all the ads John Lewis – The beginner Asda - Elf Aldi – Kevin the Carrot Lidl – Lidl Bear Disney – The Gift McDonald’s – The List Amazon – Joy is Made   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, Kirsy de los Reyes, Marketing & Communications Coordinator at Mary MacKillop College in Kensington, South Australia, joins them to discuss the College’s social media strategy and the unique content that is thriving within their community. Outdoor media – riding a rocket Mary MacKillop College – Instagram Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark. Antipersonas: What, How, Who and Why? Tourism WA’s ‘Walking on a Dream’ Campaign https://www.youtube.com/playlist?list=PLkiYSi1yyGZ0uI5LFd5q2wjuzirIZ2JfW Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode! 01:30 – How to execute the perfect video/photoshoot – Dean Smith 06:24 – Perfecting your digital advertising spend – James Tindall 11:13 – Building your online community – Mikayla Coombes 15:25 – Learnings from a designer – Pete Ion 19:32 – How to understand your prospective parent – Suzanne Willcock 24:14 – Determine the right blog content strategy for your school – Eleisha Perez 27:22 – School events as marketing opportunities – Cassandra Kirkpatrick 32:36 – How to deliver the perfect yearbook – Vanessa Klomp 37:24 – Canva – a designer’s working relationship – Imogen Smith 42:02 – Nailing your social media content strategy – Isabella Tranchita 48:19 – What makes school web design great – Jing Song 53:41 – The future

Charlie and Rita start this episode discussing the news that social media juggernauts Kylie Jenner and Kim Kardashian have taken aim at Instagram amid the platform’s latest changes to compete with TikTok. With a combined follower base north of 685 million followers, this is no laughing matter – something Snapchat is acutely aware of. In the Deep Dive, the focus turns to reports from the UK that consumer confidence is sliding to its lowest ever score and how school marketers can prepare to combat parent uncertainty. Finally, it’s Rave time (not that kind of rave!), as Charlie and Rita look at a great graphic from Canva that highlights common design principles school marketers should keep in mind. Episode links: Kim Kardashian and Kylie Jenner share Instagram criticism Instagram responds to backlash … Consumer confidence ‘a whisker away’ from lowest-ever score 20 Important Design Principles Explained With Simple Illustrations Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.c

In this episode, Charlie and Rita discuss the implications of Elon Musk buying Twitter and what the impact might be for school marketers. They Deep Dive into an article that considers whether the death knell has sounded for fortnightly school newsletters, then have a Rant about a piece in The Educator: ‘Schools need dedicated social media staff — principals’ … but not for the reasons you might think. Episode links: In rare move, Elon Musk meets Twitter employees to give ‘freedom of speech’ address 21 Ways Independent Schools Can Use Twitter Why the fortnightly school newsletter is dying Schools need dedicates social media staff ­­­— principals Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

This week Charlie is joined in the studio by special guest and former SMC host, Scully, to discuss SMJ podcast’s latest milestone. They consider ways that schools can maximise their own anniversaries and give some tips for school marketers to manage their Heads! In the Deep Dive, the pair get right into brand positioning and how to tell if your school has a positioning problem. Finally, in Rants and Raves, coming off the back of an advertising-laden Australian election season, the hosts cast their votes as to whether schools can (or should) ever run topical ads. Episode links: Be Positioned or Get Positioned: Do’s and Don’ts for Transforming the Perception of Your Brand Koala to Politicians: Keep the ‘lying’ to the bedroom in new campaign via The Royals   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

Charlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the meaning, psychology and use of colours. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: Will 2022 be the year of the ‘sonic boom’? Does Word Count Impact the Performance of your Posts? The Most Popular Brand Colours In Each Industry And Their Impact On Consumers

Charlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experience of CAASie, a new platform that allows you to make low-cost bookings for out-of-home media. Finally, in Rants and Raves, the pair discuss the “world’s first Micro Prospectus”, launched by the University of Nottingham, and try to decide whether they are ranting or raving. Episode links: Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4 Time to get ready for your Google Analytics 4 Migration CAASie University of Nottingham launches Micro Prospectus to cut paper waste   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK    

Charlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit society. Finally, in the Question of the Month, they answer the question of the moment: ‘Should you use TikTok for school marketing in 2022?’   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK   Episode links: The Marcom Society The 10 Best Super Bowl Ads of 2022 Purple cows and the attention deficit: how brands can turn heads Should You Use TikTok for School Marketing in 2022?  

This episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor.   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society Global Ad Spend 2021-2022: Where budgets are going Why mobile is key to unlocking the value of out of home advertising What is Nextdoor? How to use the social network for neighborhoods

This episode, Charlie and Rita review the top marketing trends for 2022, as presented by HubSpot. They review which trends make the cut and which should be left behind in 2021. From experiential marketing to influencer marketing and chatbots, our hosts cover off a year’s worth of content in one episode! Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society The Marketing Trends of 2022 [The Ultimate Guide] — HubSpot

This episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Finally, in Rants and Raves, the pair have a rant (and a laugh!) about Facebook’s rebrand. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK   Episode links: The Marcom Society Getir sues media agency for not placing enough ads Why you need negative reviews SMC episode 164: https://www.imageseven.com.au/improving-your-school-enewsletter/ Facebook changes name to Meta to focus on building virtual-reality ‘metaverse’ Brands react to Facebook’s name change to Meta – part 1 Brands react to Facebook’s name change to Meta – part 2

This episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent High Court ruling, then answer a listener question about how to develop school marketing skills. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society News sites are liable for defamatory Facebook comments, rules Australia’s High Court Social Media Survey

This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave! Episode links: The Marcom Society Top 10 KPIs every marketing team should track Mind-blowing Digital Marketing ROI Statistics 2021 Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

In this special Q&A episode, Charlie and Rita answer the questions you and your fellow listeners have sent them. Topics range from successful LinkedIn strategies to addressing student retention issues, whether search volume is more important than search traffic and much more! Episode links: The Marcom Society

With Apple’s recent security updates top of mind, we start this episode by discussing its impact and how marketers will need to adapt their paid Facebook strategies in light of these changes. Charlie and Rita then get into the nitty gritty of how to execute the perfect Open Day in this month’s Deep Dive, before raving about a potential future of personalised digital executions of school tours.   Episode links: Marketers scramble to overcome the Apple iOS14 update Be Perth Association The Marcom Society

In this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we alert listeners to upcoming changes to Facebook Analytics and rant about ineffective display advertising. Episode links: Facebook Analytics will be departing for good De La Salle College Why display advertising is misunderstood and how to use it more effectively The Marcom Society

We start this episode by considering the impact of the upcoming iOS updates on your social media advertising in Making News. Then it’s a Deep Dive into the how and why of aligning your school’s visual branding with your storytelling before we answer a listener’s question about which audience should be targeted with which social media platform. This month we’re raving in Rants and Raves, as we delve into what it is that makes a design look good. Episode links: iOS updates for Apple could affect your Facebook Ads – WordStream Facebook Business Manager’s guide to the iOS updates Visual Branding and Storytelling – Mailchimp School Marketing Journal Why Does a Design Look Good? – Nielsen Norman Group The Marcom Society

In the first episode of 2021, Charlie and Rita enjoy a social media special. The pair discuss the recent battle, and subsequent outages, between Facebook and the Australian Government and how schools can navigate the space. In the Deep Dive, the pair discuss the School Marketing and Social Media Survey 2020 and some of the most interesting findings, before Rita shares her Top Tips for preparing a great Digital Strategy. Finally, in the Rants and Raves segment, the hosts rave about the stats shared by Campaign Monitor on Email Marketing Benchmarks. Episode links: Facebook news ban stops Australians from sharing or viewing Australian and international news content – ABC News https://www.abc.net.au/news/2021-02-18/facebook-to-restrict-sharing-or-viewing-news-in-australia/13166208 Facebook to reverse news ban on Australian sites, government to make amendments to media bargaining code https://www.abc.net.au/news/2021-02-23/facebook-reverses-news-ban-on-australian-sites-media-code/13173984 How schools use social