Smc: School Marketing And Communications

In episode 43, Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine whether to implement your digital strategy in-house or outsource to an agency. This episode’s commonly asked school marketing question looks at where to start with social media, with four simple steps to guide your social media strategy. This week’s school marketing example: a range of universities from across the world that have good alumni relations. The rants and raves segment looks at Malcolm Turnbull’s clever use of social media to announce his leadership challenge. This week’s links: The value is the wall, not the brick: Robert Rose https://www.kingcontent.com.au/blog/the-value-is-the-wall-not-the-brick-robert-rose/ Bullseye: The 5 rings of content marketing ROI http://contently.com/strategist/2015/09/18/bullseye-the-5-rings-of-content-marketing-roi/ In-house or outsource: getting the best value digital strategy https://www.marketingmag.com.au/hubs-c/house

  In episode 42, Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and 12 great content marketing ideas for boring industries. This episode’s commonly asked school marketing question examines how to achieve brand consistency at your school. This week’s school marketing example: repositioning Barcelona’s brand. The rants and raves segment looks at Canadian Bank TD’s successful video.     This week’s links:   Is Australia ready for inbound marketing?   https://www.marketingmag.com.au/hubs-c/australia-ready-inbound-marketing/     Why white papers still matter: Their role in effective content marketing   http://contentmarketinginstitute.com/2014/09/white-papers-matter-effective-content-marketing/     12 sensational content marketing ideas for boring industries   http://blog.newscred.com/12-sensational-content-marketing-ideas-for-boring-industries/     How to achieve brand alignment at your school   http://info.imageseven.com.au/school-marketing-blog/how-to-ac

  In episode 41, Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian independent schools are top performers; media monitoring company Isentia has bought content marketing agency King Content; and the effect if Australia embraces ‘US-style privately managed public schools’. While this episode’s commonly asked school marketing question examines why professional photography matters on your website. This week’s school marketing example: St Anne’s Diocesan College’s great website. The rants and raves segment looks at how Spotify’s CEO apologises following anger over its new data privacy policy.   This week’s links:   Data driven marketing: a new era of interpreting information https://www.marketingmag.com.au/hubs-c/data-driven-marketing-new-era-interpreting-information/     AHISA Infographics #2: Australian independent schools are top performers   http://www.ahisa.edu.au/resources/ahisa-infographics/ahi

In episode 40, Brad and Scully discuss the IBM Watson Personality Insights service. In addition, they examine marketing operating systems and give seven tips for delivering great presentations. While this episode’s commonly asked school marketing question examines whether traditional advertising still works. This week’s school marketing example: Bunbury Cathedral Grammar School’s biannual school magazine. The rants and raves segment looks at a terrible email sent to prospective families. This week’s links: The IBM Watson Personality Insights service http://watson-pi-demo.mybluemix.net/ What version marketing operating system are you running? https://www.marketingmag.com.au/hubs-c/version-marketing-operating-system-running/ Seven tips for delivering great presentations http://www.marketingprofs.com/articles/2015/28246/seven-tips-for-delivering-great-presentations Bunbury Cathedral Grammar School – Grammarian school magazine www.bcgs.wa.edu.au/our-magazine

In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored, Protection racket: The unacceptable cost of deception in the war against non-government schools. This week’s links: Protection racket: The unacceptable cost of deception in the war against non-government schools: https://www.ahisa.edu.au/wp-content/uploads/2015/04/03-Special-Edition-Lyndal-Wilson-Protection-racket.pdf AHISA infographic #1: Independent schools and student academic achievement https://www.ahisa.edu.au/resources/ahisa-infographics/ahisa-infographic-1/ Interview with Dr Paul Burgis, Executive Principal of Presbyterian Ladies College, Sydney: https://vimeo.com/imageseven/review/91133922/8260846afc  

In episode 38, Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school marketing question looks at how to drive culture within a school. This week’s school marketing example: videos at Perth College, St Catherine’s School, and other schools. The rants and raves segment looks at philanthropy and the public versus private school debate. This week’s links: Increase your play rate: Optimise your video position and size: http://wistia.com/blog/video-position-and-size Google gives up on Google+ as a Facebook rival: http://www.theaustralian.com.au/business/wall-street-journal/google-gives-up-on-google-as-a-facebook-rival/story-fnay3ubk-1227459656166 Consumer trust crisis: Companies excelling in candour substantially outperform the market, with JetBlue leading the way: www.bu

  In episode 37, Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your time, and how your own employees are the most important audience for content marketing. While this episode’s commonly asked school marketing question looks at the art of the correction message. This week’s school marketing example: how content marketing achieved a return on investment of 560 percent at Brillantmont International School in Switzerland. The rants and raves segment looks at CoSchedule’s Headline Analyzer and Evernote.com.   This week’s links:   Content marketing will be a $300 billion industry by 2019:   http://www.marketingmag.com.au/news-c/content-marketing-will-300-billion-industry-2019/   5 Online Assets That Are Worth Your Time:   http://www.ducttapemarketing.com/blog/2015/07/10/online-assets/   The Most Important Audience for Your Content Marketing: Your Own Employees:   http://contently.com/strategist/2015/

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how to write a powerful headline; television is the new television; how different generations consume content; email subject lines that hook you; and a video produced by The Pocket Public School.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, to discuss the school’s success with direct marketing that was highlighted in the case study from episode 34 of SMC.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that marketing is more science than art; marketing lessons from Fast Moving Consumer Goods; 27 words that you should never use to describe yourself; seven tips for mastering the art of the interview; and the use of direct mail. 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Matt Church, an Australian Speaker of the Year, author, leadership consultant, and thought leader.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that creativity can be trained; the affect on brands due to the FIFA scandal; how to disagree with parents; the extent of Apple’s marketing; and Hardys sponsorship of the English cricket team.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Nasha Fitter, founder and CEO of new US school comparison website schoolie.com. 

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the buying decision process; the launch of the print edition of The Educator magazine; Google Search Console; how to submit your school to Wikipedia; and Uber and GoToMeeting’s content marketing.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss what a head of digital job title says about an organisation; more Google searches take place on mobile devices than computers; how the polls got it wrong in the 2015 UK election; top tips for effective video conference meetings; the UWA major brand refresh; Beyond, a journal by Lexus; and a NAPLAN message to St Paul’s Catholic Primary School students.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews award-winning social researcher and best-selling author Mark McCrindle about the future of education, why parents choose Catholic or independent school education, and values that parents seek when making a decision about a school.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the basics of SEO; the hot new weapon in the social platform wars: content; how to brief an agency; Google’s Doodles; and change for change’s sake.

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Professor Luke Connolly from The University of Queensland and Ron Gorman, Deputy Director of the Association of Independent Schools Western Australia (AISWA), about recent media reports concerning a study by university researchers who reportedly declared that investing in a private education is a waste of money.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss whether schools are education retailers; live streaming on mobile phones; enrolment issues; CareFlight’s website; and why school marketers do what they do.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, about website navigation. They go beyond the primary navigation and discuss the rest of the website structure, revealing some of the hidden truths in the small type.