The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

In today's AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels.And to share with you his expertise in this is Steve Erl who is a copywriter at a company called GameChanger Profits.We focus a lot today on webinar sales funnels but the copywriting concepts and ideas we discuss are relevant to any sales funnel.See omnystudio.com/listener for privacy information.

Another great AOPT episode today, talking again about one of my favorite topics — sales funnels.  And joining me to share sales funnel tips and strategies is Funnel Architect & Conversion Specialist, Jody Underhill.Jody’s currently a partner at GameChanger Profits where he architects sales funnels for clients and used to be at Digital Marketer, Ryan Deiss’ company, where he also helped architect funnels.  He’s also a local marketing strategist.Jody really knows his stuff as you'll hear today.In Today's Episode, You'll Learn:Overviews of successful sales funnel strategiesWhere to start when building your sales funnel, including where most people get it wrongSpecific types of funnels you might consider using for your businessTypes of email sequences and timing for when to send emailsWhat a highly converting webinar sales funnel looks likeWhat a sales funnel might look like if a webinar doesn’t make sense for your businessThe concept of a liquidation offer and how to use it to pay for your pai

Today's a listener case study episode where Art of Paid Traffic listener Matt Johnson joins me on the show and I give him a live Facebook ads coaching session.Matt is from runneracademy.com and he’s also the host of Runner Academy Podcast and Everyday Runners Podcast.Matt won a contest I ran a little while back where people left a rating/review for the show on iTunes and I chose a winner at random to win an on-air Facebook ads coaching session with me.See omnystudio.com/listener for privacy information.

In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses.Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today that are super relevant for any business.Specifically we’re talking about PPC remarketing and I’ve invited my friend Michael Alaniz who’s the founder of the marketing agency Local Loop Marketing to join me on the show.Michael’s a Google Certified partner and an expert in local marketing.In Today's Episode, You'll Learn:Why for local small businesses, remarketing is as necessary as having a websiteWhat types of small businesses should be using PPC advertising and remarketingExactly (step-by-step) how small businesses should get started with remarketingWhat elements make up a good remarketing ad banner for small businessesWhat kind of budget you should expect to pay in order to be successful with remarketing (I bet Michael's answer will surprise you)How to get direct help

Today I’m excited to welcome James Schramko to the show.James is the founder of SuperFastBusiness.com which is a business that teaches you how to quickly make your business more profitable.He’s got a great story, having come from being a car salesman at a BMW dealership to having an uber successful online business. And his online business has had different iterations to what it is today, which you’ll hear James talk about.Now, I invited James on today because I knew he’d offer a different perspective on paid traffic. My goal here with the show is to give you ideas and viewpoints and strategies around paid traffic and James definitely offers a different one here today.In his business, James has fine-tuned a system for marketing his content without the need for paid traffic. Well, James does invest in it but not in the traditional sense that we generally talk about it here on the show. And he teaches his methods to you today.See omnystudio.com/listener for privacy information.

In this episode of The Art of Paid Traffic, I’m excited to welcome Russell Brunson to the show.If you're not familiar with who Russell is, he started his first online company while he was in college and within a year of graduating he had sold over a million dollars worth of his own products and services from his basement.  Not too shabby.For over 10 years now Russell has been starting and scaling companies online including a software company, a supplement company and a coaching company.He’s the founder of Clickfunnels and he’s also the author of a brand new book called DotComSecrets which is all about growing your business through sales funnels and email marketing.I blew through it in a matter of days and it’s hands-down the best book I’ve come across about sales funnels. If you want to pick up a copy of DotComSecrets for yourself,. You can actually get it for free until April 21st, you just have to pay for S&H which is $7.95. Just go to rickmulready.com/russell.Because i liked the book so much, I wa

In today's episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters.Specifically, we're going to cover the 3 foundational campaigns every Google AdWords advertiser needs.Seven years ago, the business that Ryan’s family owned only had $500 left to survive.So what did Ryan do? Well, what entrepreneurial person would do, of course!He built an e-commerce website from scratch, dove into AdWords and in 2012 it was doing a healthy six-figures and was sold.Ryan is a Certified Google Partner and helps e-commerce owners grow & dominate online. One of his clients, SunshineYoga.com for example, he helped them grow almost 3000% in just over 4 years.He is the founder and host of the YouTube channel, Sparta Strength, which has over 10 million views & 100,000+ subscribers worldwide.See omnystudio.com/listener for privacy information.

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic.The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.In Today's Episode, You'll Learn:How to use the 80/20 principle to squeeze more out of your paid traffic.How to use 80/20 to figure out where you should be spending your advertising dollars.What 80/20 tells you about where to find your customers.Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results.Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this.

Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about her because what she’s created with her business in a very short amount of time is remarkable.I’ve gotten to know Kimra a bit over the last few months. I first met her in December at a mastermind that my good friend James Wedmore hosted up in Laguna Beach.We geeked out about Facebook ads and she began telling me her strategy for how she uses them to grow her business. We get into that strategy today.Kimra just finished up a launch of her flagship program called Be True Brand You where she did over $720,000 in sales while spending about $13,000 in Facebook ads.She’s got an inspiring story which you’re going to hear about today.See omnystudio.com/listener for privacy information.

Today's episode is one of our Q&A shows and this time we're focusing on questions around Facebook ads.People have emailed in or asked questions via voicemail which you can do here on the Show Notes page.A couple of these questions also come from a presentation I did last week at Social Media Marketing World here in San Diego. The presentation was all about Facebook ads fundamentals but I got a lot of great questions that were more advanced too so we'll be covering those as well.If you have a question you’d like me to answer in an upcoming episode, whether it’s about Facebook ads or any other paid traffic strategy, just click the orange "Start Recording" button below and you can leave me a voice message there with your question.If I don’t know the answer, I’ll find someone who specializes in the topic of your question and get the answer for you.See omnystudio.com/listener for privacy information.

In today's episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network.With me to talk about it is Jay Leishman who’s crushing it right now and he's going to share with you what it is and how best you can be using it to get traffic for your business.Jay has been in the digital marketing space for the past 15 years and he specializes in driving traffic and lead generation for a variety of different clients.When I first started talking to Jay about having him on the show, he was telling me all about the success he’s having on the Gemini network and I had never even heard of it. I spent 2 years at Yahoo selling online ads and so the fact that I'd never heard of it was super weird.Well, in our interview here, Jay explains why I’d never heard of it before.See omnystudio.com/listener for privacy information.

Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads.You might have noticed that I’ve spent several episodes already on YouTube ads, well, it’s because they’re a huge opportunity that people are just now starting to take notice of. I don’t know, maybe that means I shouldn’t be sharing things about them.To talk to us today about YouTube ads, I’ve asked, Tommie Powers, who was my guest back on episode 11 where we talked about sales funnel analytics, to join me again for today’s episode.Tommie knows YouTube ads really well, he’s been doing them forever, and he was one of the small group of people who were recommended to me when I went looking for the world’s foremost experts on YouTube advertising.If you’ve not yet heard episode 11, definitely check that one out because it’s a great one, but Tommie’s affectionately known as Tommie Traffic because he special

In today's episode we're revisiting the topic of YouTube marketing, talking this time about sales funnels and video marketing strategy with Derral Eves.Derral is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on YouTube.When I first began looking for YouTube experts to come on the show here, Derral was one of the guys everyone recommended.By the way, I want you to go subscribe to his YouTube channel because he does something really cool with it when you land on his page. It’s a trick I’ve never seen done before and I’ve since learned we can all do it. So click here for Derral’s YouTube channel. Really cool stuff.See omnystudio.com/listener for privacy information.

In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show.Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff.He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consistent and profitable leads and sales.Specifically today, we're talking about pre-sell pages.I asked Charles before the show, let’s talk about THE thing that’s working the best right now when it comes to paid traffic. Can we narrow it down to one thing?And he said, oh yea, pre-sell pages.See omnystudio.com/listener for privacy information.

On today's show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.In This Episode, You'll Learn:Whether the format of your lead magnet should be consistent with the paid products that you're leading people to.Why mobile needs to be a priority when considering your lead

In today's episode of The Art of Paid Traffic, we're continuing our discussion of Facebook ads compliance and policy and taking a behind-the-scenes look at successful Facebook ads.I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode.Curt's a great evangelist for doing Facebook ads the right way and recently visited with their ads compliance team. The visit is really timely because you may have heard about a lot of Facebook ad accounts getting shut down lately.And, if you do find yourself with this issue, Facebook tends to be vague at best as to explaining why.See omnystudio.com/listener for privacy information.

Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines.In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable.  He’s a really well known guy in the space, super smart with this stuff - especially FB ads compliance.All of a sudden over the past few months more and more people are getting their Facebook ads accounts shut down.  It’s really become alarming.  Even people I know who are legitimately trying to do the right thing are being caught in this.This is such an important topic right now, I’m devoting this episode with Justin and the next episode with another Facebook ads expert that I have a lot of respect for, Curt Maly.See omnystudio.com/listener for privacy information.

Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff.Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him.And in this episode we talk about Native Advertising or what some people call content amplification.Great conversation around what’s quickly becoming a must-do strategy to generate leads for your business.See omnystudio.com/listener for privacy information.

In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google.The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you've got the hang of AdWords.In case you missed the previous episode with Joel, I asked him to join me on the show because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.On today's episode with Joel, you're going to learn:The one-two punch for how you can use Google AdWords PPC to improve Search Engine Optimi

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords.  This is part 1 of a 2 part mini series with Joel, all talking about Google AdWords best practices and strategies.I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea.  Not cool...Today you're going to learn:Pro tips for when you're just starting out with AdWords,