The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a significant difference in your advertising success.Watch the episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. Instead, she offers alternative methods that can foster deeper connections and better engagement with your ideal students.We dive into how these principles can shift your focus away from trying to stand out for uniqueness alone and towards creating genuine connections with your audience. Watch the previous episode “How She Built A Copywriting Business With Belinda Weaver.” Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Belinda’s Links:DM Belinda on InstagramFollow her on FacebookSubscribe to her YouTube channelConnect on LinkedInFollow her on Threads

We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businessesWe also preview what's to come in our next discussion, where Belinda will debunk common myths about unique selling propositions and what really attracts an aligned audience.Watch the “How to Attract Loyal Clients Without the Hassle with Belinda Weaver” (releases September 11th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Belinda’s Links:DM Belinda on InstagramFollow her on FacebookSubscribe to her YouTube channelConnect on LinkedInFollow her on Threads

My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get 1:1 Meta Ads Coaching from Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel 

After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you’re into courses or memberships. Watch the previous episode “6-Figures Per Year Teaching Pinterest Marketing with Heather Farris.”Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Heather’s Links:Get Heather’s FREE Pinterest Strategy GuideDM Heather on IGSubscribe to Heather’s YouTube channelFollow Heather on PinterestFollow Heather on TikTok

We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest, Heather was crunching numbers as an accountant. Hear about her journey from spreadsheets to pin boards and how she leverages Pinterest to boost online traffic and sales. Watch the episode "Why Try Pinterest Ads in 2024 with Heather Farris" (releases September 4th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Heather’s Links:Get Heather’s FREE Pinterest Strategy GuideDM Heather on IGSubscribe to Heather’s YouTube channelFollow Heather on PinterestFollow Heather on TikTok

In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into clients or customers. Watch the previous episodes of this three-part series:Set your launch up for success with a pre-launchHow to launch like a pro (even if you don’t have a huge team)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn 7 Biggest Facebook Ad Mistakes from KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s LinksGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Allison’s Links:DM Allison on IGGet Allison’s $80,000 email templateBrenna’s Links:DM Brenna on IGGet Brenna’s Pre-Launch Cheat Sheet

In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strategies to maximize open cart) (releases August 30th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn 7 Biggest Facebook Ad Mistakes from KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Allison’s Links:DM Allison on IGGet Allison’s $80,000 email templateBrenna’s Links:DM Brenna on IGGet Brenna’s Pre-Launch Cheat Sheet

The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan.  Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads.Watch the next episode of this three-part series: How to launch like a pro (even if you don’t have a huge team) (releases August 28th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn 7 Biggest Facebook Ad Mistakes from KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Allison’s Links:DM Allison on IGGet Allison’s $80,000 email templateBrenna’s Links:DM Brenna on IGGet Brenna’s Pre-Launch Cheat Sheet

Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches. From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future. Check out the video on YouTube and connect with us through the links in the show notes below.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill ResultsKwadwo [QUĀY.jo] Sampany-Kessie’s LinksGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Latesha’s Links:Get Latesha's Freebie: Lead OverflowDownload the Marketing Momentum BlueprintDM Latesha on IGListen to the Revolutionary CEO podcastChelsea’s Links:Get Chelsea’s 5 & 6-Figure Launch Funnel Case StudiesDM Chelsea on IGAsh

Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand. Watch the previous episode with Frannie Wilson, “How She Built An Online Branding Business”Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Follow Frannie on IG Listen to Something Businessy podcastListen to the previous episode with Frannie WilsonKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramFrannie’s Links:DM Frannie: https://www.instagram.com/frannie_pack/Take the What is your BRAND Persona quiz

Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar studio into a thriving online presence, and we get real about her challenges and victories along the way. Watch the episode Building Trust With People That Have Never Heard Of You, With Frannie Wilson (releases August 21st): Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to Something Businessy podcastJoin the Funnel Of The Month ClubListen to the next episode with Frannie WilsonKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for

Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Book a 1:1 Meta Ads coaching call with Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsSay hi to Kwadwo on Instagram

Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. Watch the previous episode with Allison Hardy, Transforming Setbacks into Success with Email Marketing Strategist,Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to Allison Hardy’s 6-Figure Secrets podcastJoin the Funnel Of The Month ClubDM Allison: www.instagram.com/allison_hardy_Listen to the previous episode with Allison HardyKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set yo

Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships.  Watch the guest expert episode with Allison Hardy (releases August 14th): Guest Expert with Allison HardyPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to Allison Hardy’s 6-Figure Secrets podcastJoin the Funnel Of The Month ClubListen to the next episode with Allison HardyKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen

I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about optimizing your Facebook ads, managing ad spend effectively, and ensuring your launch emails are keeping your audience engaged and ready to participate.Click here to watch this episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Book a strategy call with Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s LinksSubscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsVisit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be.  Watch Jeff's previous episode "Holistic Transformation on the Way to Building a $200 Million Empire"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Subscribe to Jeff Lerner’s YouTube channelListen to Jeff Lerner’s Unlock Your Potential podcastWatch the episode with Mike Dillard on how Jeff set up his bizGet Jeff’s book: Unlock Your PotentialListen to the previous episode with Jeff LernerKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Su

Jeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touching on the importance of personal growth and holistic transformation in achieving business success.Watch Jeff's next episode "Building a Meaningful Life Beyond Money" (releases August 7th)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Watch the episode with Mike Dillard on how Jeff set up his bizGet the Your Personality Tree bookGet the If Only He Knew book by Gary SmalleyListen to the next episode with Jeff LernerKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and do

Jordan Godbey, from Growth Community, discusses the transformative power of adding a community aspect to your online courses. Jordan shares his expert insights on designing, building, and launching successful online communities that enhance learning and increase course completion rates.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Growth Community Launch Roadmap10k/month Community CourseKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramJordan’s Links:Visit Jordan’s website: https://growthcommunity.co Growth Community Launch Roadmap10k/month Community Course

Linda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into creating meaningful connections to boost your visibility. She shares why investing in relationships with mentors, clients, and peers can skyrocket your business growth.   Listen to Linda Sidhu’s previous episode: From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda SidhuPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Join the Mixer Mind waitlistListen to the previous episode with Linda SidhuKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double you