The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to:Primary objective: Get 500 new email subscribers for less than $1 each.Spend $500 on ads in 14 days.Make sure all new subscribers were interested in the topic of list building (his core topic).Get 50% of them to install his List Goal browser extension.Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments.He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud."Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting...He takes you behind the scenes of every

In today's episode of The Art of Paid Traffic we're talking about Instagram ads.Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands).I haven't yet tested them because I feel like there is a lot of conflicting information out there and I've wanted to let things settle a little bit before testing.So on this episode of AOPT, I’m sharing the most up-to-date info that I have come across about what you need to know about Instagram ads.See omnystudio.com/listener for privacy information.

Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com.We talk all about how they’ve leveraged Facebook ads, specifically video ads, to create a business that’s now generating over $11K per month.With over 150K visitors a month to their site and 1 million video views, they’ve done a fantastic job building their brand.In Today's Episode, You'll Learn:About the evolution of their food blogging business - from a slow start to attracting big time sponsors todayHow and why they started incorporating video into their businessTheir monetization strategiesWhen and why they started using paid traffic to grow their businessThe one catalyst that REALLY allowed their business to take off and then accelerate it even further with Facebook adsAnd the strategies behind how using Facebook video ads specifically, has been a complete game-changer for their business.Today's Paid Traffic Bonus Case StudyFor a complete case study of what made Faceboo

Want to be a better copywriter? You're going to love this episode.On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so you can boost your website & email conversion rates.And that’s the type of copywriting we’re going to talk about today - conversion copywriting. As you’ll hear in the episode today, Joanna is a master at it.What I loved about the conversation with Joanna is that the strategies and lessons you’re about to learn are relevant whether you’re writing ad copy, email marketing, or copy for your landing page or sales page.Joanna breaks down how to be a better copywriter from a strategic level but then also gets into the tactics and tricks for implementing the strategies.Your words are directly tied to your business's success... or its failure.See omnystudio.com/listener for privacy information.

On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.Here's a taste of what people have to say about Ryan: "It's rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through -- including the words, the tone, the frequency, even the invisible threads -- is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive." -- Ramit Sethi, I Will Teach You To Be Rich"This is g

On today's episode of The Art of Paid Traffic, I'm sharing a paid traffic newbie case study.Mary Fernandez shares her story of how she generated almost 550 cold leads from Facebook ads for as little as $0.19, yet still didn’t profit from her spend.  Today you'll learn what happened, look at what went wrong in her sales funnel, and hear the lessons she's now taken into her most recent paid traffic campaign.See omnystudio.com/listener for privacy information.

In this week's episode of The Art of Paid Traffic podcast Amazon PPC expert Scott Voelker joins me to share how to use specific PPC strategies to make more sales on Amazon.I've gotten a lot of requests to discuss Amazon PPC on the podcast so I'm psyched to welcome Scott so he can share his tips and strategies for using PPC to sell things on Amazon through their Fulfillment by Amazon program.Today's Amazon PPC topic is something I knew nothing about before talking with Scott and now that I’ve had this conversation with him I think this is a really interesting strategy for creating a business for yourself.I think you're gonna feel the same after hearing the episode.On Today's Episode, You'll Learn:Scott’s 3-step approach to launching a new product ad campaignHow to use Amazon PPC to get more reviews of your productBest practices for how many reviews you should have on your product before turning on your PPCThe key length of time to test your PPC campaign when starting outAt wh

I've got a different kind of Art of Paid Traffic episode for you today.This is an episode where I was interviewed by Joey Kissimmee for his podcast which is called the Income Press podcast.And the reason I wanted to share it with you because even though I was being interviewed I got to ask Joey some questions about what he’s currently doing with Facebook ads in his business.If you recall, I interviewed Joey, who is a student in my FB ADvantage training, back in episode #4 here on AOPT where we talked about Facebook ads retargeting and the very specific retargeting strategy he uses in his business to see huge ROI.Today you’re going to hear:Joey talk about how has now tripled his income using Facebook ads and what he does with that extra revenue Joey also talks about the effect that Facebook ads have had on his familyWe also get into the Facebook retargeting strategy that Joey is currently using and the results he’s seeing from his ads.  How he uses retargeting as his auto-responderWe get into what kind of

Today's episode of The Art of Paid Traffic is Part 2 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:Targeting and how to improve an ads campaign for a veterinary nicheHow to avoid using destination URLs for your Facebook ads that might be considered spam by FacebookHow to focus and leverage your targeting when you're a service based business and offer a variety of servicesHow authors can get the most out of their advertising when sending traffic to AmazonSee omnystudio.com/listener for privacy information.

Today's episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:What's up with Facebook ads pixels these days? I heard there was a new "upgraded" pixel?What are some big, overlooked or unknown “Gotchas” associated with running Facebook adsExplain why you don't reach the full # of people that your target audience suggestsCan you explain how to use Business Manager? Who should be using it and what's the big deal about it?See omnystudio.com/listener for privacy information.

On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai.Nathalie is the best-selling author of 'Webs of Influence, the Psychology of Online Persuasion', and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’.  Don't worry, we talk all about what this means during the episode.Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.In To

On The Art of Paid Traffic today Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value, up-selling and cross-selling and more...For those of you who don’t know who Neil is, he's the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.See omnystudio.com/listener for privacy information.

On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora.Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also the founder of a great copywriting course aptly named the Kopywriting Kourse.  He's also done a lot of copywriting for appsumo.com where he’s a minority owner.In Today's Episode You'll LearnThe copywriting triggers that make people buyThe #1 thing you MUST remember when you’re writing any kind of copyNeville shares his formula for great email copy including his top 3 tips for writing better copyWhat percentage of your email marketing should be content and value vs. sellingHe gives specific examples of how he would approach email marketing for different nichesAnd he shares the best resource he’s ever come across that will make you a better copywriterAlso I do want to want to give you a heads-up there is swearing in the episode today so just be aware of that. If you’re listening w

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services.Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer.As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.In Today's Episode You'll LearnThe very fir

Today we’re talking about one of my favorite topics - sales funnels.I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it.If you’ve been listening from the beginning of the podcast, you know one of my goals here is to share my own personal experiences with paid traffic and such, and today’s episode is an example of that.See omnystudio.com/listener for privacy information.

On today's episode I share tips and strategies for how to grow your podcast with Facebook ads.I get lots of questions from podcasters like:Would you use Facebook ads to direct people to a specific episode, or to your podcast in general?How might Facebook ads help me launch my podcast with a bang?Do you direct people to your podcast show notes page for a specific episode using Facebook ads? How often should you run ads for your podcast?Should you do an ad that leads people to an opt in to help build your list?I answer these questions and more on today's episode.One of the best things I did for my business was start a podcast in 2013 called Inside Social Media.I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid TrafficIt's a blast. I love teaching and being able to connect with people through their ear buds.But you know what? It not always easy.You gotta come up with topics, get guests, outl

Today's episode of The Art of Paid Traffic is a Facebook ads Q&A!I've received a ton of Facebook ads questions lately so rather than do one super long episode today I'm answering some questions here on today's episode and then I'll cover the other questions on the next Q&A episode.Here are the questions we cover today:How do you track conversions when using Facebook video ads?I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? If so, how does this work and how can I turnaround and target these audiences?When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more rec

On today's episode of The Art of Paid Traffic we’re revisiting the topic of LinkedIn ads, this time with LinkedIn expert Josh Turner, to talk about how to get the most out of your LinkedIn ads.We've talked about LinkedIn ads recently in episode #40 and one thing I like to do is to give different perspectives from different people when it comes to specific strategies and platforms, so I've invited Josh Turner on the show today to give us his perspective on LinkedIn ads.In Today's Episode, You'll Learn:About who LinkedIn ads will work for and how to get the best results from using them.Why getting more granular with your targeting actually lowers your cost.We talk about the pricing of products and services that tend to do the best with LinkedIn ads and Josh gives an example of where if he spends $1000 on LinkedIn ads, he'll see $3000 in sales from the traffic.We get into ad types and which ones you should definitely be doing and those you may want to ignore at first. Josh also talk

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.In Today's Episode, You'll Learn:The elements every highly converting landing page should have.The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.Oli’s recommendation for how to properly optimize a landing page.He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?Landing page designs that he’s liking (and not liking) these days.And a whole lot more...See omnystudio.com/listener for privacy information.

Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com.Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest.See omnystudio.com/listener for privacy information.