Frost*collective

What does it take to design spaces that feel like a series of carefully crafted scenes?  In this episode, Vince sits down with architect Ismael Soto, founder of SOTO, whose global career spans some of the world’s most influential practices before launching his own studio in Los Angeles.  They discuss the role of research in design, the evolving impact of AI on architecture, and how new housing models must respond to climate, community and changing ways of living.  Listen as Vince and Ismael explore how architecture can be experienced like a sequence of scenes — shaping mood, emotion and the way we move through space. See omnystudio.com/listener for privacy information.

What does it take to build not just a successful practice, but a lasting partnership?  In this episode, Vince sits down with Tim Hay and Jeff Fearon, founders of the critically acclaimed architecture and design practice Fearon Hay. Nearly 30 years into their journey, they reflect on how a shared vision, mutual respect and deep friendship have shaped both their work and their lives.  From early ambitions and formative influences, to growing a globally recognised studio across New Zealand, Australia and the United States, Tim and Jeff share how they’ve stayed intentionally small, focused and true to their values.  They discuss why New Zealand design consistently punches above its weight, their approach to creating architecture that is deeply connected to place, and what it means to design with longevity in mind.  Listen as Vince, Tim and Jeff explore partnership, purpose, and the idea of designing a life through architecture.  http

What does it really mean to design for wellbeing? For husband and wife team architect Michael Kovac and pediatrician Karina Maher, it begins with understanding the powerful relationship between nature, environment and health. While their work comes from two very different disciplines, both are guided by the same belief: the spaces we inhabit have a profound impact on how we live and feel. Michael is the founder of Kovac, the Los Angeles-based architecture studio known for its warm, modern and environmentally sensitive homes. Karina brings a medical perspective through her work as a pediatrician, with a particular interest in children’s health and the environmental factors that shape long-term wellbeing. Together, they offer a compelling view of wellness from both the physical and medical perspectives — from healthier homes and materials to cleaner air, better habits and a deeper connection to the natural world. Listen as Vince, Michael and Karina explore designing homes with nature in mind, the hi

From launching P.E Nation onto the global stage to redefining how women move through their day, Claire Greaves has built brands that shape culture.  But success is only one part of the story.  In this episode, Claire shares how scaling fast, leading through pressure and navigating very public life changes ultimately led her to something more powerful than growth. Clarity.  Now back in the business she co founded and building BOOIE Beauty with Celeste Barber, Claire is creating from a different place. With boundaries. With perspective. With purpose.  This is a conversation about reinvention, resilience and what happens when you stop proving and start choosing.  Listen as Vince and Claire explore imposter syndrome, rapid global growth and the courage it takes to redesign your life on your own terms.  https://www.pe-nation.com/ https://booie.com/ See omnystudio.com/listener for privacy information.

What happens when you realise the world moves too fast for the things that matter most? For artist, sign writer and maker Will Lynes, the answer has always been craft — the kind built slowly, imperfectly and with both hands.  Will is the founder of Lynes & Co., known for their handcrafted lettering, gilding and detailed reverse-glass work that has shaped some of Australia’s most memorable shopfronts. Growing up in creative households, working in high-end decorative arts, and later building his own studio in Botany, his career has been anything but linear. But through every turn, the thread has been the same: a love for material, history and soul.  Listen in as Vince and Will explore the beauty of imperfection, the discipline and joy of true craftsmanship, and how struggle, family and curiosity have shaped the life he’s designed.  https://lynesandco.com/See omnystudio.com/listener for privacy information.

 What does it mean to design a legacy — not just through buildings, but through the lives they shape?  In this episode of Design Your Life, Vince sits down with architect Koos de Keijzer, founding director of DKO, to explore how culture, travel and values influence the way we design — and the way we live. Raised in a Dutch household in New Zealand and trained in the Netherlands, Koos developed an early belief that architecture is deeply human, collaborative and grounded in place.  Listen in as Vince and Koos discuss leadership without ego, why finding the best idea matters more than owning it, and why the future of architecture lies beyond iconic towers — in the everyday suburbs where most people live. From mentoring the next generation to embracing simplicity, sustainability and long-term thinking, Koos reflects on what it really means to design work — and a life — that lasts.  https://dko.com.au/See omnystudio.com/listener for privacy information.

What shapes the feeling of a place? And how does a life spent moving between cities, countries and creative worlds influence the way you design for others?  For interior architect Simone McEwan, co-founder of international design studio Nice Projects, the thread has always been the same — creating spaces that make people feel something.  From a childhood spent moving between eight homes before the age of 12, to studying architecture at 17, to an unplanned move to London that opened the door to a global career, Simone’s path is anything but linear. Her work with Anouska Hempel, Richard Horden Soho House, Selfridges, and Studio Ilse has shaped some of the world’s most iconic hospitality and retail experiences.  Today, she leads projects across London, Singapore, Japan and Sydney — designing with empathy, intuition and a deep understanding of how people live.  Listen in as Vince and Simone explore her nomadic childhood, the craft behind world-class hospitality, and how

What does it take to lead one of the UK’s oldest and most respected architectural practices into the future?  As CEO of Scott Brownrigg, Darren Comber has steered the 115-year-old practice through change, challenge and reinvention. From its early roots in Guildford to a network of studios spanning Amsterdam, London, New York, Singapore and Riyadh, Darren has played a pivotal role in shaping its global presence.  With a career defined by persistence, vision and curiosity, he reflects on the power of reinvention, the evolution of design, and why keeping energy alive is fundamental to sustaining a business over decades.  Listen in as Vince and Darren explore the art of leadership, the role of architecture in shaping society, and how to stay relevant in a fast-changing world. See omnystudio.com/listener for privacy information.

What if the true measure of success isn’t scale, but connection?  From a childhood spent in expat compounds of Saudi Arabia to founding one of Australia’s most admired design studios, Jeremy Bull, founder and principal of Alexander &CO., has designed far more than homes, he’s designed a life rooted in meaning, craftsmanship and human connection.  After overcoming years of illness and self-destruction in his twenties, Jeremy rebuilt himself – mind, body and practice – with a philosophy centred on people. Today, his award-winning studio is recognised globally for its distinct sense of authenticity, materiality and feeling. Whether it’s a handcrafted home, a hospitality space or his own live-work studio in Bondi Junction, every project begins with one question: how does it make you feel?  Listen in as Vince and Jeremy discuss designing for emotion, redefining success, and the future of how we live, work and connect. See omnystudio.com/listener for priva

What does it mean to create objects that tell stories, that shape how we feel, live, and connect? For Gabriel Hendifar, Artistic Director and Co-Founder of APPARATUS, design is about more than beautiful lighting and furniture, it’s about creating the container for human experience.  Born in Los Angeles to Iranian immigrants, his early world was filled with music, memory, and craft, influences that continue to inform his deeply human approach to design. After a career in fashion, he co-founded APPARATUS in New York in 2012, building it into a 100-person studio renowned for its emotionally charged interiors and sculptural lighting.  Listen as Vince and Gabriel discuss the poetry of light, the craftsmanship behind his creative acts, and the importance of designing not just spaces, but a life filled with meaning, discipline, and care. See omnystudio.com/listener for privacy information.

How do you go from almost joining the Marines, to leading the world’s largest hospitality design firm?  Born in Yorkshire and now based in Singapore, Chris Godfrey’s story is one of creative grit, adaptability and quiet determination. From humble beginnings as a teenage print boy in an architectural practice, to founding his own studio, to now serving as Co-CEO of HBA, the global design powerhouse behind some of the world’s leading hotels and residences, his career has been shaped by curiosity and craft in equal measure.  Listen in as Vince and Chris explore his remarkable rise through design, the future of global hospitality and wellness, and how his early lessons in resilience continue to shape the way he designs for life.  HBA: https://hba.com/See omnystudio.com/listener for privacy information.

What does it mean to shape culture through design?   For Peter Saville CBE, one of the most influential designers of our time, it has always been about perception. From his early work at Factory Records, crafting the visual identities of Joy Division and New Order, to collaborations with fashion houses like Yohji Yamamoto, Burberry, Calvin Klein and Chanel, Saville has consistently redefined how we experience music, fashion, and culture.  Now in his late sixties, he reflects on a career that blurred the lines between art, design and branding, sometimes to his dismay, as he laments the loss of authenticity in today’s brand-saturated world.  Listen as Vince and Peter explore his iconic album covers, his transition from music to fashion and cultural institutions, and why, in his words, he has “always been designing himself.” See omnystudio.com/listener for privacy information.

How do you build a design career that spans continents, cultures and scale, and then redesign your life after a wake-up call?  Rido Pin is a Director at Plus Studio, a solutions company for the built environment, with 11 studios across Australia and New Zealand and projects worldwide. Originally from the Netherlands, Rido’s journey has taken him from cycling the fields of Holland, to island life in Curaçao, to New York skyscrapers, and finally to Sydney, where he now helps lead Plus Studio’s rapid growth.  This conversation comes at a milestone moment: last week, Frost* unveiled Plus Studio’s new brand refresh, reflecting its collaborative culture and future vision.  Listen in as Vince and Rido talk about the launch of the new brand identity and what it means for Plus Studio, his career, and how resilience and well-being have shaped his leadership and outlook on life. See omnystudio.com/listener for privacy information.

What happens when you combine a love of design with a mind for business? For Ajaz Ahmed, it meant building one of the world’s most successful creative companies from scratch before starting all over again.  Ajaz is the visionary founder of AKQA, the global digital agency that he grew to 5,000 staff across 30 countries. After three decades at the helm, he stepped down and launched Studio One, an agile new venture built for the AI age, where creativity is unleashed and hierarchy stripped back.  Born in the Thames Valley and inspired by architecture from an early age, Ajaz began working at a software company as a teenager, driven by obsession with design and a fascination with business. His story is one of ambition, humility and reinvention.  Listen in as Vince and Ajaz unpack the role of AI in creativity, the myth of scaling and mediocrity, and why having taste still matters more than ever. See omnystudio.com/listener for privacy information.

Growing up in North London in the 80s, no one was talking about art or design. Life was about conversations with neighbours on the street, the good and the not so good. Four decades later, Paul Cocksedge’s work is grounded in these formative years. Known for his unorthodox approach to materials in works that span public art, sculpture and architectural installation, everything he designs is about human connection. Paul founded his eponymous studio with Joana Pinho in 2004, they met at the Royal College of Art in London. The studio’s work is underpinned by its extensive research into the possibilities of technology, materials and making processes. They’ve collaborated with the V&A in London to Friedman Benda in New York, plus luxury brands including Hermès, Swarovski and BMW and work by the studio is held in numerous important collections worldwide. Listen in as Vince and Paul discuss how to be human in the era of AI, stretching ideas at the Royal Academy of Arts with Ron Arad and

When Elad Yifrach was growing up his art teacher mother would entertain he and his sisters by setting up art projects on their dining room table. It wasn’t long before his bedroom was home to stacks of magazines covered in sticky notes, and he was studying a unique architecture and interior design course at Technion, “kind of like the MIT of Israel”. Yifrach is the Founder and Creative Director of L’OBJET, where he’s been bringing collections of the highest quality artistic objects to life for 20 years. His work exceeds traditional craftsmanship. Through effort, imagination and genuine collaborations with exceptionally skilled and open-minded craftspeople his collections transcend. A telltale sign of what was to come, his first prototypes were picked up by Bergdorf Goodman. Listen in as Vince and Elad discuss studying at the same design school as Lanvin’s Alber Elbaz, working with the Haas Brothers on making monsters, and the unbridled joy of bringing someone new into your

Keith Hempel always knew he was going to be an architect. Growing up in Southern California with a creative mother and a technical father, he seemed destined for the vocation. A transformative, “eye opening” and “earth shattering” year studying the craft in Florence set him on his way.     Today, he helps lead a cohort of over 500 architects, engineers, landscape architects, interior designers and planners in his role as President/Chief Design Officer at LPA Design Studios. The integrated firm delivers timeless, sustainable built environments with a collaborative approach and focus on research-driven sustainable solutions.    Listen in wherever you get your podcasts as Vince and Keith discuss how his Grandmother helped build the Apollo spacecrafts, the strengths and limitations of creative intuition and why it takes years to truly become a leader. See omnystudio.com/listener for privacy information.

As a teenager, Dr Michael Brand experienced moving from Canberra to Washington as both traumatic and exciting. It was on a journey back to Australia via family in Nepal with his brother, they were aged 15 and 18 respectively, that he first experienced Islamic art. He can trace a direct line from that experience to his field of study and life’s work. Brand has recently retired as Director of the Art Gallery of NSW, after guiding it through the most significant transformation in its history. He’s led galleries all over the world, from the Aga Khan Museum in Toronto, to the J Paul Getty Museum in LA and the Virginia Museum of Fine Arts. He started his career as curator of Asian art at the National Gallery of Australia under the iconic James Mollison. Brand is a scholar of Indian and Islamic art, architecture and landscape design and has led these world-class art museums at some of the most challenging in their history. Listen in as Vince and Michael discuss trying to be ethical in the art world, fall

The question of living well is a big one. What does it actually mean? For Eva-Marie Prineas, home is where the heart is, and the way a home is planned has the most impact in how it feels to inhabit when it’s complete. Prineas founded her eponymous architecture practice in 2004. Perhaps unsurprising considering she would sit in the back yard of her family home in suburban Sydney and sketch the roofline. Her background and passion for heritage conservation and environmentally low-impact design form the basis of her work, and led her practice to win the Australian Institute of Architects ‘Best in Practice Prize in 2024. Listen in as Vince and Eva-Marie discuss drawing Sydney’s heritage Finger Wharf to scale by hand as a graduate, what it means to be a B Corp Certified architecture practice and how everything she designs stems from place. See omnystudio.com/listener for privacy information.

Lily Froehlicher inherited a love of luxury from her mother and a passion for travel from her father—interests that shaped her desire to create beautiful experiences for others. After studying in Paris, Shanghai, and London, and gaining experience at Hermès and Chanel, she joined Invisible Collection at its inception.   Now Managing Director, she leads the online platform connecting design lovers with handmade, limited-edition furniture by top global designers. A strong advocate for sustainability, Lily believes true luxury should be both beautiful and responsible.  Listen in as Vince and Lily discuss Invisible Collection’s NYC debut in an apartment designed by Pierre Yovanovitch, French craftsmanship, and the unique differences between French and American interior design. See omnystudio.com/listener for privacy information.