Health Coach Power Community: Find Your Target Market, Build An Audience And Earn Income While Making The World A Healthier P

Ever feel pressure to fit into a certain "nutrition camp" or act like an online guru just to be seen as legit? Erin Power has been a practicing health coach for over a decade, working mostly with women in their 40s and 50s who've spent a lifetime dieting and are exhausted by the whole thing. She's also the coaching director at Primal Health Coach Institute, where she trains coaches in both the methodology and mindset of real-world coaching. In this episode, Erin and Michelle talk about coaching from a primal/ancestral perspective without falling into dogma, and what it really takes to help women lose weight in midlife. You'll hear how Erin intentionally works in longer coaching containers, what she does when clients don't lose weight right away, and why she believes most of the work is emotional—not just nutritional. You'll learn: What "primal" really means (and how it's evolved over the years) Why women 40+ often need more time and more compassion, not harsher rules The three emotions Erin coaches through m

Have you ever thought about leaving your corporate job for something more meaningful? Michelle did exactly that when she left a career in advertising to become a health coach. After more than 15 years of running her own business, she is sharing the truth about what life looks like on the other side. You will learn: What makes coaching work feel so fulfilling The biggest challenges new coaches often face How to plan ahead before you leave your job Why small, consistent steps are better than big, risky ones How to know if self-employment is the right move for you

Have you ever wondered if it's really possible to make a living as a health coach?  Michelle has been there. She was working a steady corporate job, dreaming of something more meaningful, and wondering how to make it real. In this episode, she shares how she replaced her full-time income with health coaching, step by step. You'll learn how to earn while you still have your job, avoid burning out, and build a foundation for long-term success. You'll discover: • How to transition from employee to entrepreneur • Smart, simple ways to earn income right now • Why you need to think differently about coaching while working another job • The confidence-building habits that make quitting possible

If you've ever felt stuck because your program isn't "ready" or your audience isn't big enough, this episode is for you. Michelle breaks down how to start earning now with easy offers: small, simple ways to serve clients and make money before building your dream program. You'll discover how to test your niche, refine your messaging, and gain confidence without any tech setup, long launches, or overwhelm. Plus, she shares real examples from her clients who used 20-minute workshops, single sessions, and mini packages to start earning right away.

Fifteen years ago, people didn’t know what kale was. Now, Walmart is reformulating its store brands to remove synthetic food dyes. That’s not a coincidence. It’s proof that the health coaching movement is working. In this episode, Michelle reflects on how far we’ve come as a profession and what it means for your future. From one-on-one coaching sessions to national headlines, every conversation about real food and wellness has contributed to a massive cultural shift. You’ll discover why this is the moment for health coaches to expand their reach, how to see your work’s ripple effect, and the surprising opportunity to bridge audiences that were once skeptical.

If you’ve ever felt like no one wants your health coaching services…you’re onto something. And this episode is for you. The truth is, clients are not looking for health coaching. They are looking for relief from the problem that is keeping them up at night. When you shift from selling your process to focusing on the problem you solve, you will notice a huge difference in how people respond to you. Michelle shares the exact mindset and language shift that helped her go from awkward introductions to a thriving practice full of clients who were excited to work with her. Not because she was a coach, but because she had the solution they were searching for.

Do you ever feel like you are doing everything in your business but still not making progress? That scattered, overwhelmed feeling is not a personal flaw. It is decision fatigue. In this episode, Michelle explains how to stop spinning your wheels and focus only on what grows your coaching business. You will learn a simple 10-minute exercise to clear the clutter, identify the few tasks that actually lead to clients and income, and set aside the rest.

Do your discovery calls often end with “I’ll think about it” instead of “Where do I sign?” It can be demoralizing! In this episode, Michelle breaks down the three most common mistakes coaches make on discovery calls and shows you how to avoid them: Booking calls with anyone who asks (and why that wastes your time) Letting the client take over the call instead of guiding it Talking about your program or pricing too soon You’ll learn how to set expectations, hold authority throughout the conversation, and invite people into your program with confidence.

Do you ever feel like you need another course, another certification, or another degree before you can really call yourself a health coach? Here’s the truth: clients don’t hire you because of your credentials. They hire you because they believe you get them, and because you make healthy living feel doable. In this episode, Michelle shares: Why your certifications are not what clients are looking for How a simple kale prep hack led to paying clients The surprising power of everyday, relatable tips What makes clients trust you and say YES How to confidently show up as the expert you already are

If you're wondering when or if you’ll be able to bill insurance as a health coach, you're not alone. In this episode, I break down what’s happening with CPT codes, who qualifies to bill insurance, and what you need to know before heading down that path. But here's the twist: Some doctors say they wish they were health coaches just to escape the red tape of billing insurance. You’ll learn: Why insurance might not be the goal you think it is What it takes to bill (and get paid) through insurance What smarter alternatives exist right now How to use HSA and FSA accounts The surprising truth about what top practitioners really want

Are health coaches actually helping people… or just fueling the wellness industry’s profit machine? In this conversation with holistic health coach and natural foods chef Andrea Beaman, you’ll hear how she healed her thyroid disease naturally through food, even when doctors said it couldn’t be done. And together, we’ll explore how health coaches can stay grounded in healing instead of caving to industry pressure. You’ll learn: Why the medical system dismisses food as medicine The link between ancient wisdom, emotions, and organ health The difference between helping people vs. pushing products How to reconnect to the mission that made you a health coach Reconnect to your mission as a coach with Michelle's free journaling prompts – text the word "MISSION" to 917-540-8927 Subscribe wherever you listen so you don’t miss an episode.

If you’re struggling to figure out your niche as a health coach, you’re not the only one. In this episode, I’ll help you get clear on what matters most when deciding who to work with. You’ll learn: Why narrowing your focus can make marketing easier How a niche supports your efforts without boxing you in The three questions that helped me get unstuck A simple way to describe who you help and what they want You’ll also hear a real-life example from a listener who asked about working with older men and wasn’t sure how specific to get.

If you're newly certified (or almost there) and asking yourself, "What comes next?" this episode will show you exactly where to begin. In this episode, I’m walking you through the clear, practical steps to start your health coaching business without needing a website, logo, LLC, or complicated tools. It’s everything I wish someone had laid out for me when I began in 2009. You’ll learn: The bare minimum you need to get started What tools are actually useful (and what’s optional) How to create your first coaching package The truth about pricing and finding clients early on Why confidence comes after you start (not before)

If I had to start my health coaching business from zero today with no email list and no budget, here’s exactly how I’d do it. In this episode, I’m walking you through the simple, repeatable steps that helped me add over 35,000 people to my list, without relying on social media or expensive ads. You’ll learn: How to build your list through real connections (not just Instagram followers) The best types of freebies for attracting your ideal client Why email converts better than social media The headline secret that boosts opt-ins What I’d skip entirely if I were starting over

If you’re a health coach wondering why all your Instagram posts still aren’t leading to paying clients… you’re not alone. In this episode, I’m walking you through the biggest marketing mistake I see health coaches making: relying too much on social media. Instead, I’ll show you what actually leads to booked clients: building an email list. You’ll learn why email works (even if your list is tiny), how it builds trust in a way Instagram can’t, and what steps to take to start growing your list today. Plus, I’m sharing details about my new List Growth Lab Workshop that you can use as a roadmap to build an audience you own, so you’re never at the mercy of algorithms again.

What if you could make money as a health coach without squeezing in more clients or working extra hours? In this episode, Michelle shares her favorite method for earning bonus income through affiliate marketing and how it’s helped her build a steady income over the years without burnout. You’ll learn what makes affiliate marketing different from MLMs, how to choose the right products to promote, and how to get started (even if your audience is small). If you’re looking to earn some passive income as you make room for summer plans, this episode is for you! Mentioned in this episode:  

Ever feel like you’ve got a million tasks floating around in your health coaching business and no clear strategy for getting them done? In this episode, Michelle shares five productivity habits that separate top-performing health coaches from the rest. If you want to attract clients, grow your income, and still have time to make a healthy dinner, mastering time management is a must. You’ll learn how to structure your week, break free from the chaos, and build momentum in your business. Mentioned in this episode: Free 90-Day Blueprint: https://HealthCoachPower.com/blueprint Free Google Calendar Time Blocking Demo: https://HealthCoachPower.com/text (text the word CALENDAR) Subscribe and never miss an episode:Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/HealthCoachPowerCommunity  

Ever feel like your loved ones aren’t quite sure what you actually do as a health coach?  In this lighthearted episode, Michelle is joined by a very special guest—her 11-year-old son! He's grown up watching Michelle build her business from the ground up, and now he’s here to share what health coaching (and working from home) looks like from a kid’s perspective. Spoiler: It includes kale, YouTube Shorts, and a lot of "yapping." Whether you're building your business with young ones at home or just need a smile today, you’ll love this behind-the-scenes chat. Mentioned in this episode: Free: 90-Day Health Coaching Business Blueprint – https://HealthCoachPower.com/blueprint Subscribe and never miss an episode: Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/healthcoachpowercommunity

How do you actually get more clients as a health coach? In this episode, Michelle breaks it down into two simple essentials. Forget the overwhelm—this is what works, no matter your niche or experience level. Mentioned in this episode:Free Health Coach Cook-Along – https://HealthCoachPower.com/cook Text Michelle Here: https://HealthCoachPower.com/text Subscribe and never miss an episode: Apple Podcasts – https://apple.co/2sOjwVASpotify – https://spoti.fi/2Y0Eu1rYouTube – https://www.youtube.com/healthcoachpowercommunity  

Summer hits, and suddenly your business feels...like it’s on vacation. Fewer clients. Less structure. Maybe more sangria than strategy. But ignoring it all summer? That’s a recipe for struggle come fall. In this episode, Michelle shares 10 zero-pressure ways to keep your business alive and thriving – without missing out on summer fun. Perfect for the health coach who wants to stay visible, build connections, and maybe even earn a little income...without missing all the good pool days! Mentioned in this episode: Join July’s FREE Health Coach Cook-along! - https://HealthCoachPower.com/cook Text Michelle with questions you’d like answered in a future episode - http://HealthCoachPower.com/text Learn more about That Clean Life and save 20% - http://HealthCoachPower.com/TCLinfo Subscribe and never miss an episode: Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/HealthCoachPowercommunity