Mastery Podcast With Mark Coles

In this week's episode I cover how to build a content model that actually helps you close higher paying clients. I take you through the exact structure top of funnel, middle of funnel, bottom of funnel and break down where most coaches are getting it wrong. It’s not just about going viral. The coaches chasing attention aren’t necessarily getting engagement, and even worse, they’re not attracting people who are ready to invest.

In this week's episode I cover why your clients leave your coaching programme and trust me, it's not because of your client check-in system. I take you through 4 key areas that are often missed but are the real reason clients stop seeing value and walk away.

In this week's episode I cover the full sales pipeline and why most coaches are only focusing on the last step.If you're frustrated with no-shows, low-quality leads, or people jumping on sales calls and not converting. This episode will change how you think. Sales doesn’t start when the call begins it starts with your content, your engagement, your lead magnets, and your DMs.

In this week's episode I cover solo coach syndrome the mindset where you believe no one can do it as good as you. You're sitting on 40, 50, maybe even 80 clients and thinking you'll just keep taking more on. I’ve been there. I share how I went from 40+ hours of PT a week to building a team, scaling my influence, and creating real impact.

In this week's episode I cover how to stay in control of your sales calls. If you've ever felt like the prospect is just talking and you're not leading the conversation this is for you.

In this week's episode I cover 5 habits that have kept me grounded for the last 25 years. I share how I built structure, stayed in shape as a non-negotiable, removed emotional chaos by using data, set boundaries with who gets my time, and reassessed my values regularly.

In this week's episode I break down how to actually use your client results to get more calls booked and sign up more clients.Most coaches post a before and after and expect leads to flood in. I used to do that too. But great marketers think differently. It’s not about the abs or the 20kg drop, it’s about the emotional shift behind the transformation.

In this week’s episode I cover the identity shift that changed my business and my whole life forever. If you're a great coach, getting good results, but slightly resistant to change and worried about losing control, this is going to hit home.

In this week's episode I cover the 5 biggest reasons you're stuck earning between 2–4K a month as an online coach and more importantly, what you need to change if you actually want to grow.If you're a good coach, you're getting results, but your income isn’t moving… this one’s for you.

In this week’s episode, I cover what it actually takes to build a long-term online fitness business not one that looks good on paper for six months and then crashes. I see this all the time, and I don’t want it to happen to you. 

In this week's episode I cover the full audit we use to help coaches build a stable and long-term 5–7K/month fitness business. Not just quick tactics but the actual building blocks: service, leads, and sales.

In this week's episode I cover a simple but powerful funnel you can use to get consistent clients — content, conversations, and booking calls. But here’s the truth: even if you’re doing all three, there are breakdowns that can be killing your results.

In this week's episode I cover how to fix your show-up rate on sales calls. Most fitness coaches lose potential clients before the call even starts — because they’re too passive. In this episode, I walk you through the exact process to make sure the person who books actually shows up, knows what they’re showing up for, and is way more likely to say yes.

In this week's episode I cover how to sign up new clients in just seven days and yes, it’s 100% possible. But most coaches mess this up, and I break down exactly how. I share five simple, proven strategies you can implement immediately to start generating leads and making real offers. 

In this week’s episode I sat down with my good friend Kirk Miller at one our yearly London Live events and we went deep into what it actually takes to build a high-ticket coaching business, run a real team, and keep clients long term.

In this week's episode I cover the mindset shift from coach to CEO. I’ll show you how to break free from the time trap, think like a business operator, delegate low-value tasks, and use data to make smarter decisions.

In this week's episode I cover how do you transition from a purely one-to-one coaching model to more of a group focused online fitness model. I’ll walk you through the difference between accountability (where the client takes full ownership) and being fully coached (where you give your soul every single day), and show you how automating your onboarding and using an efficient check-in system can set you free.

In this week’s episode I cover how to turn cold leads into hot prospects inside your DMs.One of the biggest mistakes I see coaches make is only focusing on the people who are already replying, while completely ignoring the ones who followed them but haven’t engaged yet.

In this week's episode I cover integrating AI into your online fitness coaching business in 2025. I share how I’ve approached it, coming from a place of "I'm 47, I could bury my head in the sand," but instead choosing to stay relevant, forward-thinking, and open-minded.

In this week's episode, I cover the three types of content you have to be posting every week if you want to actually grow your business on Instagram in 2025. I break down exactly how to attract the right audience, keep them engaged, and convert them into high-value clients.