Book Marketing Mentors

If you want to know how to tap into the power of positivity to transform your book marketing, you'll want to listen to Dr. Paul Jenkins, the Positivity Psychologist. Dr. Paul has dedicated 30 years to understanding the science and psychology behind positivity. He offers a fresh perspective, moving beyond the clichéd advice of 'just think positive,' and provides practical insights into the workings of our mind. Main Takeaways:Understanding Evaluation: Dr. Paul discusses the importance of ongoing evaluation in shaping our perception of our work and ourselves. Unleashing the Power of Creation: Dr. Paul delves into the fascinating realm of envisioning what lies ahead. Understanding this can change how you approach future projects.Energy Precedes Outcome: This principle emphasizes the significance of the energy we bring to our projects. Authors often find that their enthusiasm and belief in their work can have a significant impact on its success.Circumstances are Neutral: Dr. Paul emphasizes that ou

Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview:Learn the simplicity behind successful Facebook ad strategies and how to market your book effectively without getting lost in technical details.Discover how to effectively target niche audiences on platforms like Facebook and Instagram to reach the right readers for your book.Uncover strategies for selling books and turning book buyers into loyal customers by offering additional products or services, ultimately increasing your revenue.If you're ready to unleash the power of your book and turn your readers into loyal customers, this "must-listen" episode is for any author looking to take their book marketing to the next level.Here's how

Have you ever wondered how television can amplify your book's visibility? This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready. From crafting a compelling pitch to delivering memorable sound bites, discover the art of captivating television audiences and amplifying your book's visibility. Understanding the dynamics of TV appearances can set your book apart.  Key Takeaways:Understanding Television's Appeal: Discover why television holds a unique allure for authors and how it can significantly enhance your book's exposure and credibility.Pitching to Television: Learn the strategic approach to pitching your book to TV producers and the importance of crafting a compelling press release to grab their attention.Being a Memorable Guest: Gain insights into preparing for your TV appearance, including understanding the show's format

Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success?This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with audiences, the power of authenticity, and the crucial role of understanding your book's core message.5 Key Takeaways:The Anchor of Authenticity: Alyssa emphasizes the importance of being genuine in your marketing approach, highlighting how authenticity can resonate with your audience and set your book apart.Understanding Your Message: Clarifying your book's core message is pivotal. Alyssa suggests taking a step back, if necessary, to ensure that your marketing efforts align with what you truly want to convey.The Role of Storytelling: Effective storytelling can significantly enhance your marketing. Alyssa discusses how integrating personal or relatable st

Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal.Key Takeaways:Strong Brand Essentials: Understand the importance of a cohesive brand across all your platforms for a strong, recognizable identity.The Magic of Monikers: Discover the impact of catchy, memorable names and how they can distinguish your work.Navigating Rebranding: Gain insights into effective rebranding strategies to stay relevant across various niches.Book as a Marketing Tool: Learn how to leverage your book for broader opportunities and enhance visibility.Innovative Promotion Tactics: Uncover creative ideas for promotional camp

Is your book the beginning or the end of your entrepreneurial journey?In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors.Here's what stood out:Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offering glimpses of expertise to entice and engage readers without overwhelming them.Content Transformation: Using the book as a starting point, you can adapt chapters into various formats to suit different reader preferences and learning styles.Maximizing Expertise: Understanding and meeting your audience's needs is crucial. Sell what they want and teach what they need to know.For writers seeking to expand their reach and engage in an ongoing dialogue with their audience, this episode provides a clear roadmap for growth

Want to boost your book sales using the power of podcasts?Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets.Key takeaways include...Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a strategic way to promote your book and message to a larger audience.Strategic Preparation: Improve your podcast guest appearance by researching and understanding the podcast's style and audience, so you can deliver content that connects and captivates.Post-Podcast Strategy: Maximize the impact of your podcast appearance by promoting it proactively. Use your own platforms to reach more people and keep listeners engaged.Grab your copy of Susan's special resource:  A guide to the top podcast directories and platforms, a key tool for authors aiming to expand their presence in the podcasting scene.*************************************************************

Want to unlock your creative potential to unleash your authentic voice?In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life events to create honest stories. Here’s what stood out:Embrace Imperfection: Writing without self-judgment, dubbed as "the worst junk in all the world," to encourage authentic expression.Therapeutic Writing: Emphasizing writing as a way to heal, helping writers reflect on their past and envision a brighter future. Inner Journey to Empowerment: Looking inward helps overcome fear, builds courage, and leads to personal growth and change.For authors wanting to discover their authentic voice and harness the power of their stories, listen to Jennifer's invaluable insights.Connect with JenniferJennifer's 5-step process in more detail:"Want to Feel M

If you want to unlock the secret to becoming unforgettable online, then tune into this week's powerful interview with marketing expert, Virginia Parsons.Virginia brings an impressive three decades of industry insight, as she reveals her groundbreaking "Core 4" marketing strategy—a master plan that promises to propel authors from the depths of anonymity to the heights of recognition. Key takeaways include...Elevating Reputation: Use referrals, impactful reviews, and video marketing to establish authority.Strategic Marketing: Replace erratic efforts with consistent, strategic actions for sustained success.Social Media Mastery: Opt for platforms that build genuine connections without over-posting.List Building: Implement strategies for cultivating an eager audience.Learning from Mistakes: Reflect on the "Google Plus" failure to understand the value of owning your audience.This episode offers a wealth of actionable advice and proven tactics, guiding authors to maximize their book's p

How good are you at marketing yourself?Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include:Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success.Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your audience.Building Your Personal Platform: Caelan discusses the four cornerstones: your message, offerings, strategy, and systems, and how they all affect marketing yourself.Overcoming Imposter Syndrome: Sharing advice from successful individuals to help authors overcome self-doubt.And, a whole lot more...Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost bo

Unlock the secrets to fiction book marketing success! Join me for an enlightening interview with renowned author, writing coach, and podcaster, Kevin Johns. Discover game-changing strategies, tactics, and mindset shifts that will take your fiction career to the next level.Key insights include...The significance of writing an incredible book as a marketing technique Strategies for generating lead magnets and creating communitiesTips for reaching out to journalists and podcasters for interviewsAnd much, much more...Tune in now, so you don't miss out on Kevin's invaluable advice!*******************************************************************************************Register for a replay of Susan’s free live online masterclass:“How to Confidentially Sell Your Books in Bulk, Even if Selling Scares You”********************************************************************************************

Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success. Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales.Key takeaways:Resilience vs. Perseverance: Susan distinguishes the two, noting perseverance is about relentless pursuit despite challenges, while resilience involves adapting and bouncing back from setbacks.Triumph Over Setbacks: Susan shares her "David and Goliath" story of persuading a publisher to press on with her book post-9/11, showcasing her resilience and the power of advocacy.Bulk Sales Strategy: How an unconventional approach to book marketing paid off. Susan's strategy to sell books in bulk led to selling half a million copies to a single company, emphasizing the importance of knowing your audience and leveraging strategic partnerships.Advice for new authors: Don't give up. It's all about trial

Do you dream of making your book a huge success? Don't let marketing challenges hold you back! Join me in this week's powerful episode with publishing expert Michelle Vandepas as she reveals the secret formula for turning your book into a marketing triumph.What you'll takeaway is how to...Pin down what you want readers to remember; it's your key to broader marketing.Think outside the book sales box—workshops, talks, and courses can also drive revenue.Analyze what's working in your current marketing and amplify it.Direct your marketing muscle to the platform where your readers hang out the most.Grow an email list; it's a vital tool for reaching your audience.Tune in and transform these insights into your marketing breakthrough!*******************************************************************************************Register for Susan’s free live online masterclass “How to Confidentially Sell Your Books in Bulk, Even if Selling Scares You.”February 6th at 3 pm ET******************

Are you curious about the power of AI in book marketing? Join us as I chat with Michael Goldrich, digital and AI strategist and author of “Too Many Hats, Not Enough Time.” Here are some valuable takeaways:Create customized AI personas like a PR specialist, social media manager, and Amazon ads expert. Give them the expertise to advise you. Have a marketing persona identify your target audience by asking it detailed questions. AI can niche down your audience in minutes! Verify factual information from AI as it can sometimes be inaccurate. Cross-check facts using multiple AI tools.  Provide AI with instructions on your preferred writing style and word choices to get higher-quality content. Experiment regularly with AI to discover new ways it can assist your marketing. You have to try it to see the possibilities!Expect practical, actionable insights for using AI to elevate your book marketing. Tune in and prepare to be inspired!**************************************************************************************

Get ready to supercharge your webinar game with this week's podcast featuring Jon Schumacher, the expert behind successful webinars and online events. Here are three key takeaways you don't want to miss:1. Keep It Simple, Make It Stick: Discover the power of simplicity in teaching. Jon breaks down information into easy-to-digest pieces for a seamless learning experience.2. Supercharge Your Webinar Offers: Learn how to craft irresistible offers, boost value, address objections, and increase conversion rates. Jon shares all the insider tips.3. The Power of Listening: Understand buyer behavior and gather insights to refine your marketing and sales strategies. Jon highlights the significance of listening to and learning from your audience.Don't miss out on more insights and a special bonus to take your webinar game to the next level. Tune into the full episode now!***************************************************************************************LIVE PURE proudly sponsors this episode!They offe

Want to know how to market and sell a memoir?Listen as Natasha Miller, a Wall Street Journal and USA Today bestselling author, sets out to write a memoir about her life's journey from a relentless homeless teen to achieving the entrepreneurial dream, only to discover a powerful, unexpected truth that will change the future of generations.In this powerful episode, you will discover...What secret Natasha Miller discovered while writing her memoir?What surprising demographic is responding to Natasha's bestselling book?How Natasha's memoir has become a legacy piece for her family?And a whole lot more...Here's how to connect with Natasha and find out more about her bestselling book, "Relentless."***************************************************************************************LIVE PURE proudly sponsors this episode!They offer 100% natural premium products blending science and nature.LIVE PURE NOW! ***********************************************************************************

Do you want to stand out with actionable tips to market your book?Join me as I interview  Anne Therese Gennari, author of 'The Climate Optimist Handbook.' Anne Therese takes us through her journey of balancing motherhood while making her book a success. Here's a sneak peek into a few of her secrets to success. It's all about passion, consistency, collaboration, and asking for help. Plus, keep a space in your heart for the unimaginable. If you're ready to turn your dreams into reality, listen to the full episode for more insights on book marketing and creating an impact.***************************************************************************************LIVE PURE proudly sponsors this episode!They offer 100% natural premium products blending science and nature.LIVE PURE NOW! *************************************************************************************** Click here to schedule your 20-minute brainstorming session with Susan!

This week's episode of the Book Marketing Mentors podcast is pretty special. We're celebrating 8 years and 400 episodes! I'm excited to share with you some insights on "3 Book Marketing Trends for 2024."During the episode, I'll take a trip down memory lane and talk about my podcast journey. Plus, we'll dive into the changing world of book marketing and discover the key trends that are shaping the industry's future.Book marketing is always evolving, and it's important to keep up with the latest strategies to stand out in a crowded marketplace. Whether you're a seasoned author or just starting out, this episode will be your personal guide to navigating the ever-changing landscape of book marketing.So, make sure to tune in. You'll gain valuable wisdom from my years of experience and learn successful book marketing strategies that will keep you ahead of the game.***************************************************************************************LIVE PURE p

Discover the captivating intersection of neuromarketing and persuasive storytelling in this week's podcast. Join renowned expert Dr. Thomas Trautmann, aka "The Happy Tribes Builder," as he reveals the secrets to shaping minds and creating primal connections. Here are the top 3 insights you won't want to miss:1️. The Ethical Persuasion Formula:Learn how to ethically persuade others by tapping into subconscious frustration, individual identity, reasons behind actions, and the power of tribes in persuasion. Explore the science of decision-making and revolutionize your conversations.2️. Unleash the Power of Storytelling:Discover the secrets behind storytelling and its profound impact on the primal brain. Master crafting narratives that strike an emotional chord, influence decisions, and supercharge your book marketing strategy.3️. Unlock Your Audience's Secrets:Tap into the primal brain using storytelling to evoke emotions within a 7-second timeframe. Transform your book marketing game. T

Get ready to elevate your marketing game through the art of networking!