Book Trailer 101

In this episode we examine copyright, what media we can and can’t use in a book trailer as well as sources for media. View materials: http://bt101.info/ep09

There are three formatting options when writing a book trailer script: timeline, storyboard and screenplay. Each has strengths, limitations and complexities.  View materials: http://bt101.info/ep08

Once you have the log/tag lines worksheet done, it is time to write the script. It’s only a one minute script - how hard can that be?  View materials: http://bt101.info/ep07

One of the first design decisions when creating a book trailer is to select the approach.  View materials: http://bt101.info/ep05

One of the first design decisions when creating a book trailer is to select the approach.  View materials: http://bt101.info/ep06

How to create the building blocks of your book trailer. View materials: http://bt101.info/ep04

Before you can create a book trailer, you need to understand what a book trailer is. Just as a movie trailer is a video commercial for a movie, a book trailer is a video commercial for a book. While the idea is the same, the characteristics of a book trailer differ from those of a movie trailer in many ways: history, viewing, raw material, length and cost, viewing on the web and goals. Let’s explore book trailers by comparing them to movie trailers. To see the videos discussed in the podcast visit http://bt101.info/ep02

Step 1 is to identify the audience, reader expectation, genre and goal of the book trailer. This is the first step to putting on your marketing hat and thinking about how you are going to pitch the book, and to whom.  View materials: http://bt101.info/ep03

Book Trailer 101 looks at the creation of book trailers as a series of steps. During the process, you will go back and rework previous steps as you learn. Finding a special photo could result in a change of script. Reading a phrase out loud might cause a rewrite to smooth out the delivery. Creating a trailer is an iterative loop of events. Support materials: http://bt101.info/ep01