Savvy Book Marketing for Authors and Self Publishers

What does it take to succeed as an author? In this episode Nina Amir explains why authors need to treat their publishing venture like a business and how to develop a marketing mindset. You'll learn what authors must do to successfully promote their books and how to make book promotion more enjoyable. Nina also discusses how to develop an "author attitude" and explains how authors can provide value to their readers rather than just "selling." Nina is the bestselling author of How to Blog a Book and The Author Training Manual, and she's a speaker, a blogger, and an author, book, blog-to-book, and results coach. Learn more at www.NinaAmir.com.

Children's book author Margot Finke explains how she profits from visiting schools and libraries around the world through the magic of Skype. You'll get some great advice for doing virtual author visits, including how to keep kids engaged, handle the technical aspects of virtual author visits, promote your speaking services, and make money.

Learn what a virtual book tour is and why it’s such a powerful way to get massive exposure for you and your book. You will also discover several different types of tours to choose from and learn the steps to organizing your own virtual tour. You'll get the chance to download a free virtual book tour checklist in PDF format.

Learn how to grow your mailing list and boost your sales by giving away a lead-generating ebook at no charge on Amazon and other bookstores.  Publishing and marketing expert Shelley Hitz explains why this strategy works and shares the best ways to write and publish your ebook, how to price it for free, and how to increase your downloads and leads.

In today's episode, I’m responding to a question from a listener who asked about the best ways to promote a book that's been out for a while. Learn how to evaluate your book, marketing materials, and marketing plan and create a new promotional plan to re-launch your book and jump start your sales.  For links to resources mentioned in the show, see the show notes for Episode 8 at www.TheSavvyBookMarketingPodcast.com

Learn how press releases can lead to interviews and media coverage that sells books in this interview with award-winning publicist and author Sandra Beckwith. You'll discover the various types of press releases that are used to promote books, how to write press releases that get results, and the best places to distribute them. Sandra will also offer creative advice on how press releases can be used to promote fiction and children’s books, in addition to nonfiction. Sandra Beckwith has 25 years of experience as a publicist. While promoting her own books, she has appeared on many national TV talk shows and radio programs and been interviewed countless times for magazine and newspaper articles. These days she spends her time teaching authors how to get publicity. 

In book sales, it's not just what you know, but who you know! In this episode learn how relationship marketing can boost your book sales. First you will discover why relationship marketing is so important to success. Then you'll learn how to develop mutually beneficial relationships with the influencers who are already reaching the target market for your books.

Are you feeling overwhelmed by all the things you need to do to promote your book? You're not alone! Authors need to juggle many different tasks, so it’s important to plan and schedule your book marketing so the most important things get done and you don’t feel overwhelmed. In this podcast you'll get a practical step-by-step plan for scheduling book marketing activities for specific days, weeks and months of the year. With a plan in place, you won't waste time wondering what to do next and you'll get more accomplished. See the show notes at http://www.TheSavvyBookMarketingPodcast.com.

As we continue discussing how authors can create an effective book marketing plan, in this episode I'll share my Top 10 lists of the best book promotion tactics for novels, nonfiction and children’s books. You'll also get some tips for optimizing your author website and your book sales pages on Amazon.com, and suggestions for several other book promotion tactics. See the show notes for Episode #4 at www.TheSavvyBookMarketingPodcast.com for links to the resources mentioned in this show.

Learn how to define the right markets for your book so that your book promotion efforts are directed to the right people. In this episode, Dana shows authors of nonfiction books, novels and children’s books how to determine who is most likely to buy books like theirs. You’ll learn how to define primary and secondary audiences, including people who buy the book to read and people who buy the book for others to read. You’ll also get tips for figuring out where you can reach your target audiences. 

Learn how to create a customized book marketing plan and promote books successfully. This episode outlines 12 to writing your own book marketing plan. Download a copy of these 12 steps in my free report, Create a Book Marketing Plan That Sells Books.

In the first Savvy Book Marketing Podcast, authors start with the basics as we discuss the importance of having a good book marketing plan. Includes tips on what to do at different stages: before writing, before publishing, and after your book has been out for a while.