Big Small Business Show
The Big Small Business Show - Features & benefits on FMCG product packaging
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:09:39
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Sinopse
What's the difference between features and benefits displayed on the packaging of your FMCG product? And should you be straightforward or imply something so that the customers can complete the journey themselves? Ryan “chef” Lurie from Namyajapan unpacks.
