WDCast

This episode of WDCast hits home, literally, as we talk about the success story of a well-known shopping center here in WD’s home base: Columbus, OH! We invited CEO of Easton Town Center, Jen Peterson, to share how the space has transitioned from a shopping center to a welcoming neighborhood that has something to offer every guest. Strategizing vendors and fabricating experiences throughout the space are two integral pieces that make this shopping center earn #1 in the country by Chain Store Age. Warning: Listening to this episode will get you in the holiday shopping spirit. Listen now!1:49 – Meet Jen5:12 – The town of Easton Town Center7:00 – Strategizing Tenants9:53 – The Shopping Center of the Future11:10 – Multiple Choice of the Shopping Experience12:37 – Advice From Jen18:11 – The Man Behind the Curtain21:23 – Christmas ‘2122:24 – Coming Soon27:28 – Predictions for the New Year29:02 – Getting Outdoors