Notion Capital

Renn Vara, Co-Founder, SNP Communications, interviewed by Paul Papadimitriou and Stephen Millard.Communication is critical in startups, especially as an organisation grows. Ensuring everyone across the business is aligned with the company's vision and values, the behaviors, what matters most, the path to success. The importance of communication is heightened in 2020 as we've all moved to an offline world and now an increasingly on-off world.Highlights:- Communication is now much more personal. We are talking to employees from our homes and in their homes and leaders must embrace that.- We are all now “living our work” and that will have a profound impact on company survival and success.- Embrace Aristotle: “forgive yourself, forgive others and seek understanding.” This underpins great communication. Aristotle again: “speak your truth with clarity.”Renn Vara, Co-Founder of SNP Communications is one of the world’s leading experts and practitioners on communication in startups, working with Founders across the N