Notion Capital

Pricing and monetisation is a critical topic for any company at any stage but particularly for SaaS, because as recurring revenue businesses the decisions they make on pricing strategy have far reaching consequences. When companies really think about how to maximise growth and net revenue retention, pricing and monetisation is one of the strongest levers they can pull, but very few companies exercise that muscle.Highlights:- The genius of Zoom’s freemium strategy- Three simple rules to find your pricing value drivers- Notion has made a bold move, making their lowest product tier entirely free, playing a long game for market share- Making referrals part of your monetisation strategy.- Skin in the game pricing is on the riseProfitWell are one of the world’s leading SaaS pricing specialists and we have heard from them on this podcast over the years - in fact this is their 4th episode. Stephen Millard and Paul Papadimitriou's guest for this episode is Rob Litterst, Pricing Strategist at ProfitWell. Rob has worked