Guitar Business Radio

In our 38th episode, we talk for the full hour with Phil Rich, Senior Vice President and Chief Merchandising Officer for Sweetwater. We go behind the scenes for an in-depth look at how Sweetwater approaches their guitar business from both a strategic and operational point of view. At the Back of the Show, you'll get our usual Interview Wrap-Up and commentary. Highlights of the podcast include: 00:40 Setting the Stage 02:45 Phil Rich Interview 53:05 Back of the Show / Interview Wrap-Up Thanks for listening and we look forward to hearing from you!