Journey To 7 Figures

What do you do when your tried-and-true business model collapses? Randy Hartnell spent 17 years fishing in Alaska. When industry demands shifted and he couldn’t meet payroll, he had to make a change. He decided to start Vital Choice, shipping wild salmon by mail to consumers. Today, Vital Choice generates $20M a year. Listen and find out how you can get through challenging times and subsequently grow your business.   TOPICS:   What gave Randy the capabilities that he needed to be successful with Vital Choice? [02:20] What made Randy decide to start VitalChoice.com? [04:56] How did Randy get through the challenging and pivotal time for his business? [08:59] What were the steps that Randy took to get Vital Choice off the ground? [10:44] How did Randy tap into influencers to promote his business? [13:30] How much of a help were the influencers to Randy in getting his business to the seven-figure level? [13:59] How does the company get value from going to conferences and tradeshows? [16:22] How did the company g