Journey To 7 Figures

Rand Fishkin shares how he started blog SEOMoz to generate consulting clients for his design agency. He’s gone on to grow that blog to over 3.2M monthly visitors, which has helped grow SEO software, Moz to $47.4M in revenue with over 36,000 customers. TOPICS: How Rand started the SEOMoz blog [01:39] Rand’s biggest struggle and the strategies he employed to initially grow traffic [05:28] How they made $440,000 in the first six months [11:58] What it is like to have a business in a new a space [13:25] Rand’s main growth strategy [14:12] What Rand would do differently now that he’s not at Moz anymore and has the chance to start over [17:05] How Rand balanced his consulting business and the software at the same time [21:50] How they figured out their three core groups of clients [24:46] How understanding their audience impacted their business [26:36] The strategies that helped grow Moz the way it has [29:14] How they were able to build a great community around Moz [33:49] What Rand did when he thought Moz would