Journey To 7 Figures

Oli Gardner shares how Unbounce used content marketing and partnerships to grow their website traffic to 800,000 monthly visitors and how focusing on the right customer helped them grow to 14k users and $17M in revenue. In this episode you will learn: What gave them the idea to come up with Unbounce [01:34] What they did to be able to start the company [03:20] How Oli handled the marketing side of things [04:09] How they started generating awareness of their content to build an email list [07:17] What was Oli’s content strategy [09:31] How they launched the company [12:14] How they got to their first 100 customers [14:44] Unbounce’s partnership with MailChimp and how they benefited from it [15:05] How to choose the companies to partner with [16:38] How long it took Unbounce to hit seven figures and the things they had to overcome to get there  [17:52] How they got people to join their webinars [20:09] What struggles they had to overcome before hitting seven figures in 2012 [23:25] How they built their produc