Journey To 7 Figures

Anthony Sarandrea started Pocket Your Dollars as a lead generation company for debt settlement. He spends $15,000/day on Facebook to connect as many as 5,000 people/day with settlement agencies and has scaled to over $500k/month in revenue. In this episode you will learn: How they got the idea for the business and how they were able to be so successful so quickly [01:33] How they went about finding the people that they were going to connect the leads with [03:51] How they started generating leads for their partners [06:25] Their Facebook strategy [08:01] Why they chose to acquire a site and how they went about doing it [25:13] Key Takeaways: Your partners need to be making money in order for you to be making money. Segmentation and talking to people differently plays a big part in scaling a debt settlement business profitably. You can go the route of really trying to draw in a lot of awareness and a lot of high balls and you can start to filter them down. One of the biggest game changers is understanding o