Journey To 7 Figures

LeadMD is a bootstrapped marketing agency who have helped over 3,000 high growth and enterprise clients like Forbes and eBay. Having started in 2009, they’ve implemented over half of the Marketo user base and last year they generated $5.6M in sales! Tune in as Justin Gray shares their success story and more! Topics Discussed in this Episode: [05:35] Figuring out your customer type and bridging the gap between knowing the type of customers you want to serve and actually getting them [08:00] Partnership strategies and how to get good results [10:40] How LeadMD figured out their pricing model, why they chose to put their pricing on the site, and how they engaged their customers [15:00] How to productize services [17:33] Nailing down your hiring practices and the core values to look for when hiring people [23:56] Training people to be able to deliver success for your business [26:56] LeadMD’s content marketing strategy Key Takeaways: When you’re a bootstrapped organic business, you can’t afford to spend time a