Advertising Podcast From The Ipa
In conversation with Orlando Wood
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:33:32
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Sinopse
IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland. Lemon is available to buy from ipa.co.uk/lemon 580583
