Inkcast
Why CSR Must Evolve: The Shift Towards Purpose-driven PR
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:06:00
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Sinopse
In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader set of strategies and tactics to help businesses own an issue and take action.
