Accounting Insider - Property, Wealth, Business Tips & Tricks

Your customer is worth a hell of a lot more than you think. After winning a client, some business owners won't consider much more about that client's value. Or they might look at the client's value narrowly - how much am I invoicing this client, or how much did that client pay me last financial year? Fewer business owners look at the client's value for the entire period that they remain a client. Kym has recently gone through this process, and was surprised about the true value of his clients and the impact of that on the value of his overall business. This leads to cost per customer acquisition. When you know a client's true worth, you have a better idea about what you should be spending to acquire that client. Kym explains the importance of these critical metrics and how to crunch these numbers to gain a true understanding of your business. About Kym, accountinginsider.net : Kym Nitschke is an accountant, financial adviser and entrepreneur who lives and breathes the advice he gives his clients. Sinc