Belk On Business

Issues In Your Business from a CFO's Perspective- Part 3  - Belk on Business - Episode 101   1) Where to invest cash to increase revenue? - Cost per lead - Invest in infrastructure (point of sale system to increase efficiency) - Invest in developing your people to increase knowledge, efficiency and improve problem solving skills - Sales training 2) Pathway to obtain more money to invest in growth? How much is needed? - Operational costs low, sales up, cash flow strong – indicator for scaling - Business line of credit vs equity investors vs venture capital – investors can bring connections and advice in addition to cash - Break even analysis to determine cash needs 3) Scenarios - What if scenarios to determine how decisions can impact budget, revenue and expenses, scaling, refinance or sell, market opportunities, scaling opportunities 4) How do you get customers? - Referrals, network, more from existing customers (retention), partner with other businesses, online presence (website, SEO), content prod