The #AskGaryVee Show

Retail, Super Bowl Ads, & Telemarketing

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#QOTD: Watch this on video and guess how many almonds are in the jar next to me. Whoever guesses it right will be flown out to NYC to join me on a taping of the #AskGaryVee show!! It's funny to hear that people are referring to cellphones and other mobile devices as the "second screen." As far as I'm concerned, in this DVR'd world we live in,  most of us are on our phones, scrolling through our feeds as commercials, and sometimes the actual TV shows, are being ignored. I'm pretty certain we're at a moment in time where our mobile devices are indeed our 'first' screen of choice.  When it comes to retail though, it makes sense that we refer to our phones as the "second screen" because it certainly holds true that our eyeballs serve as the 'first screen' when we're walking around. What's really resonated with me recently with retail  is how people are behaving when they're out and about and shopping around. People are literally IGNORING the promotional end-caps that brands spend tons of money on, simply because