Groundswell Marketing Podcast

This is genuinely an epic episode! Once again I have internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups, Joe Pine. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Joe joins me for an insightful episode to deep dive into the topic of Authenticity.  Who knew there are multiple genres of perceived authenticity?  Joe breaks down how now more than ever, customers are looking for something real and genuine. In a world inundated by fakes and counterfeits a company that embraces authenticity now a business imperative.  When your customers decide to buy, they are now judging you based on how authentic you are.   He co-authored a highly acclaimed best-selling book Authenticity, with James H. Gilmore.  They argue that to beat competitors companies must understand, manage, and excel at rendering authenticity.   "The first (book) to ex