Influential Real Estate Marketing

What do you think of when you hear the phrase, “Ideal Client Avatar”? When real estate agents are first starting to think of their ideal client, the first answer they tend to give is "anyone looking to buy or sell a house".  But let me let you in on a little secret…    Creating your ideal client profile template is going to take a little bit more work than that.     Crafting your ideal customer profile is about going deep into what you truly want your real estate business to be.     It is absolutely possible (trust me, I’ve coached so many agents on this) to wake up every morning and be excited to work with one ideal customer after another.     But if you are still stuck taking anyone and any deal to survive,  then crafting your ideal customer avatar might be a little bit more difficult.     I sometimes call this the fear of real estate niches.   We neglect to make an ideal client profile or worse….    We were never