Groundswell Marketing Podcast

This is one exciting episode as we dive into one of my favourite business models Subscriptions!  Meet top expert who coined the term "Membership Economy" Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue." Her new book "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave" was released in April 2020. Robbie is also the host of the podcast "Subscription Stories: True Tales from the Trenches" Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant