The Ganjapreneur.com Podcast

Kristen Yoder is CEO of cannabis business advisory firm Soil to the Oil and hosts The CannaBS Detector podcast. As a veteran of California’s cannabis industry with professional experience in nearly every facet of the business, Kristen joined our own podcast host TG Branfalt for a chat about the state of cannabis as it moves out of the gray and into the heavily restricted legal marketplace. In this interview, we hear Kristen’s 14-year story of exploring the industry — from starting as a dispensary worker, advancing into cultivation, then edibles manufacturing, then as a project manager, and eventually becoming an independent strategic business advisor — and she shares important truths about the industry that may be hard to hear for entrepreneurs or investors who are considering a career in cannabis. For a full transcript: https://www.ganjapreneur.com/kristen-yoder-calling-out-bs-in-the-cannabis-industry/