Josh Scandlen Podcast

If I'm an advertiser, I need to make one critical decision, reach a HUGE audience or reach a focused audience.  If I want a HUGE audience, the ONLY way to do that is through advertising on Broadcast TV live sports events.  However, if I want a NICHE audience, man, oh man,  there is a wonderful world of options out there for you, nowadays.  Why you would waste your money advertising on scripted-broadcast TV, such as say Modern Family or some other show?  That simply boggles the mind.  https://thebiglead.com/2019/06/12/a-party-like-its-1969-the-remarkable-resilience-of-live-sports-on-broadcast-tv/ --- Support this podcast: https://anchor.fm/josh-scandlen-podcast/support