Talking Business Now

In this humorous but candid interview, entrepreneur and author Lee Caraher talks about how she epically failed but ultimately succeeded with her 15-year-old PR and digital marketing firm Double Forte because she didn't know how to work with millennials. She hired six, but lost them all within three months, which created a major disruption for her business. Determined to buck the negative reporting about that age cohort, Caraher did her own research on multiple generations in the workplace, combined it with her own practical experience, and started creating a culture in which all age groups could thrive and learn from one another. The effort paid off, resulting in higher-than-average retention rates, personal satisfaction for employees and a more productive and profitable business. Currently, more than half her staff is under the age of 32. Tune in to discover how Caraher became an expert on creating great multigenerational workplace teams, including: The steps she took to recover from the "body blow" she and