Talking Business Now

Do you ever wonder whether your brand's message is breaking through the noise that inundates consumers every day? And, just as important, do they trust it once they finally hear it? Ron Tite, the founder of content marketing agency Church+State, joins Talking Business Now host Kelly Scanlon to offer a simple philosophy for accomplishing just that. Tune in to understand the basics of the gimmick-free and jargon-free approach Tite presents in his book "Think. Do. Say: How to Seize Attention and Build Trust in a Busy, Busy World.": Why having access to so much information can be a bad thing Overcoming the tendency to bombard prospects and customers with "pitch slaps" What Think. Do. Say. is—and how to implement it Why the model focuses on everyone in the organization—not just management or the CEO How to avoid "integrity gaps" Why consumers should experience your values rather than just reading or hearing them Tite is a former stand-up comedian who was trained at Second City. After working with such majo