Ste Davies' Digital Influence Podcast

Rob John is a senior manager at the not-for-profit Content Marketing Association. Previously to joining the CMA, he had a stint working in the Middle East, spent six years at Global Radio working on national campaigns for well-known stations such as Heart, Capital, Classic FM and Smooth and worked for an award-winning content agency where he headed up the digital PR department Most recently Rob joined the CMA to help the organisation highlight best practices in content marketing and showcase them via their membership and awards. Podcast transcription. Stephen Davies: Rob, welcome to the podcast. Rob John: Thanks for having me. SD: So, content marketing. It's a relatively new term and relatively new industry so for people that don't know, what is content marketing exactly? RJ: We are in a bit of a transition with content marketing and we're getting over the hurdle because content is everything you create for an audience whether it's a video or something for an influencer to run with or a microsite that w