Awards Insider: Craft A Killer Business Awards Entry

Pete Russell gets business awards. He knows that by entering, supporting and participating in the Awards every year, he gets huge exposure for his business. But in 2011, as a direct result of winning two Awards, his business grew dramatically. From the exposure gained as a winner, he developed relationships that led to developing a strata business, and growing his business into a franchise. Pete talks about how the Awards is a platform for engaging and celebrating with his team, how it gives brand recognition, and is a really important opportunity to reflect on the achievement of goals. Plus Pete shares how another local business that he was not aware of is now a major supplier to Integrity, as a result of winning a few years ago.  If you're on the fence about entering an awards program, you will feel like it's a no brainer after listening to Pete's compelling reasons for entering.