Quantium Research

Ryan Kia (of quantiumresearch.co.uk) takes a look at the "Rise of The Coca-Cola Company":Coca Cola is one of the most iconic brands on the planet. But with 127 years of history, it has been a long and bumpy road.Part 3 looks at the developments leading up to an explosion in the demand for bottled coke in the domestic American consumer marketPreviously on "The Rise of The Coca-Cola Company":In last week's episode of the "Quantium Cast", we introduced two new characters: Benjamin Franklin Thomas and Joseph Brown Whitehead.These two characters presented a proposition of bottling coke to Asa Candler (the CEO of the coca-cola company at the time). We also included some context surrounding the come-up of Asa Candler. We then arrive at his firm response to the bottling proposition, influenced heavily by his past attachment to the business, seeing as he had been building up the coca-cola brand for over a decade. Candler believed that the cost of the bottling machinery and the general capital expenditure required woul