Experience Counts

Designing an in-store retail experience that’s truly memorable is the goal of the most successful retailers. In this episode, we chat with Sam Gean, the marketing director of the Japanese goods retailer Rikumo in Center City. Walking through the store is a multi-sensorial journey that invites discovery — but they don’t stop there. Rikumo’s workshops and digital efforts are prime examples of how to extend those experiences in inventive ways.• How Rikumo conceived its store as a product showcase • A deep dive into the design of the store, which deliberately touches on all the senses from the store aroma to the complimentary tea tastings• Rikumo’s workshops and events allow customers to experience the retailer’s philosophy and design values in new ways• How to maintain your brand identity in partnerships and other opportunities• Examples of the retailer’s techniques to creating compelling storytelling, including on social media • Why Rikumo designed a Philadelphia city guide• Experiences as the No. 1 facto