Experience Counts

In Part II of this episode on innovative retail concepts, Matthew Stein, who runs MSC Retail’s MSC University division as its director and vice president, shares insights about the commercial districts around higher-ed spaces, the desire of consumers wanting to connect as a major trend driving retail experiences, and why it’s all about being aspirational. • How the ground level of any commercial space defines the spaces adjacent to it and what it reveals about the community where it’s located • Bringing the uniqueness of Philadelphia to higher-ed institutions in the city• Food & beverage as the main driving components of the consumer experience in higher-ed spaces• Why curating a mix of aspirational retailers is important and what this communicates to students, faculty and staff• The thinking that went into the Franklin’s Table food hall concept, including the unusual tenant mix• Critical data points that brands should be looking at to help them create better customer experiences — and where to