Experience Counts

Shopping centers and other innovative retail concepts are some of the most exciting playgrounds for consumer experiences. For this two-part episode, we talk to leading real estate investment trust PREIT and MSC Retail about how they’re curating experiences designed to fit their target market. This episode of Part I features PREIT’s Senior Vice President Heather Crowell and Marketing Director Erika Erb, who both share fascinating insights into the type of information that goes into PREIT’s decision-making, the consumer behaviors they’re tapping into and a special look into the exciting new Fashion District, slated to open to the public in September this year.Heather Crowell, Senior Vice President, chats: • New diversified model to the traditional mall• Bridging the online-offline experience IRL, by catering to those who love the hunt of the deal PREIT’s Cherry Hill project as a testing ground for new retail concepts, including a new partnership with incubator 1776 that focuses on retail innovation• The oppo