Bulletproof Agency Network Podcast

https://www.bulletproofagency.com @BulletproAgency   Bulletproof Agency proudly presents this podcast   In this episode Andy Johnson is joined by Stuart Brown (Magnetic North), and Erica Ingham (Media Com North) at prolific North Live, as they discuss what buyers look for in an agency and what’s involved in selling your business, in front of a live studio audience.   Topics covered in this episode: What are the most important considerations when looking to buy? Why haven’t there been as many transactions in the creative sector? Aligning your aims with those of your potential buyer, and the importance of cultural fit. Erica and Stuart discuss their approaches to openness and communication with staff, and the importance of managing expectations. Advice for those looking to sell or buy in the creative sector. The importance of financial and emotional readiness. What makes buying in the creative sector unique? Stuart discusses what he looks for as a buyer. When to think about selling and how to prepare to do so.