Bulletproof Agency Network Podcast

www.bulletproofagencynetwork.com @BulletproAgency   Bulletproof Agency proudly presents this podcast   In this episode, we are back at #BeeAuthentic for The Steve Kuncewicz panel to discuss brand authenticity in the era of fake news. Steve (Slater & Gordon) is joined by Mel Powell and David Edmundson-Bird (Manchester Metropolitan University Business School), and Anna Varley Jones (Weber Shandwick).   Topics covered in this episode: What is fake news?. Millennials: are they better equipped to identify and avoid fake news? Anna Varley Jones Talks about how Weber Shandwick tackles the problem. The level of responsibility mainstream news media bears. How many brands are actually authentic? The legal and social responsibility of platforms like Facebook or Google for hosting fake news. Can influencers be a trusted source of information amidst fake news? Self-regulation could be the way forward. Can you regain public trust once you’ve lost it and Does a brand’s bad taste really affect their bottom line?   Pres