Moments Matter With Dave Sanderson

After twenty years in the sports industry, Tracie Hitz launched Hitz & Branding, LLC in June 2018 to specialize in personal and professional branding in the sports industry and beyond. She continues to work with the NCAA on its women's basketball initiatives, including regular season marketing through the postseason.Tracie was named Director of Championships & Alliances at the NCAA in October 2013 where she joined the staff in its mission to grow the game of Women’s Basketball. In her first year, she oversaw the 2014 Women’s Final Four sales efforts that led to a sold-out arena in a first-time host city, and the following year she led the charge to record the largest attendance at a Women’s Final Four since 2010. Tracie came to the national office after working as the Chief Marketing Officer at Old Hat Creative for 3.5 years where she doubled its annual revenue each year working with over 80 professional and collegiate sports organizations. She was named to the NACMA Board of Directors in 2008 and was