Enterprise Marketer Podcast - Conference

Have you ever wished you had better alignment with your Sales department? Maybe you are not sure what is expected of you when it comes to demand generation and marketing qualified leads? Do your content marketing efforts seem like they are just fizzling out and the return on investment is harder to measure?If these sound like questions you are asking, this is the perfect show for you. Carlos Hidalgo, CEO and Principal of ANNUITAS, and show host Jeff Julian address these topics and more on this episode of the Enterprise Marketer Podcast, Conference Edition.If the past five years has taught us anything, it is that Sales and Marketing departments need to have closer alignment than ever before. Carlos says the old adage of, “Sales is my customer,” is a thing of the past, and has been replaced with, “the customer is my customer!” And with mantras like this and more advanced and integrated systems in place, we can see better results and healthier organizations. In this episode, we dive into topics like measur