Enterprise Marketer Podcast - Conference

See us at ICC 2017 and save $100 with promo code ENTMKTR100!Yoav Schwartz, CEO and Co-founder of Uberflp, asks a fascinating question on the show, “How many plugins can you have to manage all these new types of content?” You might be thinking, “Jeff, you used the word fascinating… I do not think you know what that term means.” Ok, well it is 5:00 am on a Monday, so cut me some slack. The reason I find it fascinating is why the question was posed. We continue to use Content Management Platforms, like WordPress and Drupal, that were created to some a particular problem for one type of content, but we have to deliver experiences with many different types of content. On this show, Yoav Schwartz, CEO, and Co-founder of Uberflip shares some of their insights into the four Pillars of Content Marketing tools, creation, experience, distribution, and insights, and why it is important to select the best tool for the job to enhance the experience you are delivering.We hope this show will help you think outside the b