Hacks & Hobbies

Five key takeaways: Domains behave like real estate: due diligence, legal terms and the buyer pool determine true value — not just a price tag. Payment-over-time deals are risky — courts, bankruptcy and defaults make cash often king in high-stakes sales. The biggest mistake entrepreneurs make: underspending on the domain that will carry their brand — it erodes trust and costs more later. Valuation blend: commercial demand, industry CPC, comparable sales and how many extensions/variants are registered. AI and new extensions will change discovery, but domains will remain critical as the source of truth and identity in an increasingly app-driven world. TIMESTAMPS (short & enticing) 0:00 — Why domains are more than letters: the identity argument 4:04 — Sex.com in bankruptcy: urgency, offers and the $17M lesson 6:18 — Top mistakes founders make when picking domains (and how to avoid them) 11:38 — If you’ve got $10k–$50k: where to spend and why (.com vs .ai vs .net) 16:42 — How to value a domain: t