The Jim Hill Media Podcast Network

Jim and Lauren celebrate Episode 99 of I Want That Too with a packed conversation about Disney’s latest merch experiments, the surprising box office success of Devil Wears Prada 2, and what Disney’s newest earnings call may reveal about the company’s digital future. Along the way, Jim begins a two-part deep dive into Disney’s long history of embracing emerging technology, leading into the cautionary tale of Go.com and the company’s first major internet gamble. NEWS • Lauren rope drops the new Mandalorian and Grogu collection at Bath & Body Works and breaks down Disney’s latest franchise licensing strategy. • Disney continues leaning heavily into Toy Story 5 merchandise months ahead of release, with Jessie emerging as a major focus of the film’s marketing push. • Jim shares early impressions from the newly released Toy Story 5 Little Golden Book and explains why Jessie appears to be central to the upcoming sequel. • Devil Wears Prada 2 overperforms at the box office with a remarkably strong second weekend