Startup Creative | Your Go-to Source For Straight-up Business Advice

On today's episode I catch up with Amanda Niu, co-founder and CEO of Eva, a furniture and mattress brand, transitioned from a career in clinical neuropsychology to entrepreneurship. Her psychology background, particularly in consumer psychology and statistics, proved invaluable in building Eva's customer-centric brand and implementing data-driven marketing strategies. Starting Eva with her now-husband, Amanda gradually transitioned from a part-time role to a full-time commitment, driven by their shared vision and a willingness to take risks. The conversation highlights the importance of understanding all aspects of a business, from marketing to customer service, for success. It also emphasises the significance of having a clear vision and purpose for each product, backed by thorough research and customer feedback.  Building trust with customers is crucial, especially for high-value online purchases.  https://eva.com.au/ https://www.instagram.com/amandaniu/   Get in touch for 1:1 Business Coaching  Follo