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She Opened a Furniture Store in 2007. Then 2008 Happened. Here's How She's Still Standing 20 Years Later.

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Michelle didn't plan on pivoting. She planned on selling furniture.Then 2008 happened.One day the store was busy and booming. The next day? People got their pink slips and stopped buying sofas. When you're trying to hold onto your home, the last thing you want to do is decorate it.So Michelle did what survivors do. She pivoted. Fast.Gifts. Because no matter what's happening in the economy, people still need to celebrate each other. You cut corners for yourself. You don't cut corners on the people you love.That decision? It's carrying Sweet Grass Boutique into year 20.In this episode, Michelle breaks down:Why she says 2008 hit harder than COVID for small retailHow she buys inventory the same way she designed homes — personal, curated, never trendyWhy she only orders threes and fours of anything (if you see it, grab it)How Sweet Grass competes with Amazon without breaking a sweatWhy the in-person, touch-it-feel-it-smell-it experience is about to make a massive comebackWhat crossstitching, crocheting, and bold c