Taste Radio

The Grüns Boom, Peak Protein & Water's Shifting Health Halo

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Sinopse

Grüns landed a $1.2 billion acquisition less than three years after launch. Added protein still dominates shelf space – but how much runway does the trend really have left? Meanwhile, bottled water is facing growing scrutiny as its long-standing "health halo" begins to crack. We unpack the headlines and trends shaping innovation across food and beverage – and what they reveal about where CPG is headed next. Show notes: 0:20: Brad Is Back. Big Green Deal. Do We Need Protein In This? On To Austin. The Plastic Problem. – BevNET and Nosh senior reporter Brad Avery joins the show as the hosts unpack Unilever's acquisition of fast-growing functional gummy brand Grüns, and why strong repeat purchase and DTC momentum can drive outsized valuations even without broad retail distribution. From there, the conversation turns to the still-surging "protein in everything" wave, with a look at new protein-forward launches spanning chips, pasta, soda, and coffee, and a candid debate over which formats feel intuitive versus eng