Michigan Business Network

Chris Holman welcomes back Trevor Tkach, president/ CEO, Traverse City Tourism, Traverse City, MI. Welcome back, Trevor, remind the Michigan business community about Traverse City Tourism and your mission? How was 2025? Any big plans for 2026, such as, are the International Fireworks back this year? Sleeping Bear Dunes being ranked one of the world’s top “one-of-a-kind beaches” by TripAdvisor is a big global recognition. What kind of impact can that kind of ranking have on tourism and local businesses in the Traverse City region? TripAdvisor says fewer than 1% of the 8 million listings on its platform receive this recognition. How important are visitor reviews and online travel platforms today in shaping travel decisions and driving tourism growth? With more international attention now on Sleeping Bear Dunes, what opportunities does this create for local hospitality, retail, and tourism-related businesses across northern Michigan? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN